You have probably seen those cute little icons that appear in your browser's address line, just left of the url. They are called favicons - short for 'favourites icons'. You have most likely seen them appear in search engines or they have been stored on your computer when you add a site to your favourites.

They are a small and smart marketing communication tool to distinguish and grow your brand. But beware: a favicon can infringe other trademarks. That is why it is essential to protect your own trademark and register your favicon as one. Read more »