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markmatters
Light, essential and fun trademark news from Knijff
Feb
24
2017

Vladimir Vodka

Vladimir Vodka

A Russian battle over Russian drinks: Vladimir Putin wants his vodka back, saying Russia is the owner of Stolichnaya. In the 1990s, Yuri Shefler, one of the richest men in Russia, bought Sojuzplodoimport, the state company company behind the world famous vodka Stolichnaya. The vodka company was in a deplorable condition, but Shefler managed to turn it in to […]

Feb
22
2017

Broccoli fight

Broccoli fight

Sakata Seed Iberica is a spanish seed company. This company is trying to promote broccoli “passion” to children through a dedicated website and a broccoli named Broccolin. On the website you read about the origin of broccoli, there are also presentations to children and you can download some recipes (the latter probably aimed to the […]

Feb
20
2017

The Real Kylie

The Real Kylie

Kylie Minogue has won the legal battle against Kylie Jenner to trademark the name ‘Kylie’. Australian singer Kylie Minogue and reality tv-star Kylie Jenner – you know, Kim Kardashian’s sister – have reportedly settled the feud over the trademark of the name ‘Kylie.’ The trademark battle began back in 2014 when Jenner filed a trademark application […]

Feb
17
2017

Snap!

Snap!

Last week, the shares of US tech company SNAP Interactive rose to unprecedented heights, after many investor confused it with the popular app Snapchat. When someone uses a confusingly similar trademark, it is not unthinkable that this can cost you money. However, getting rich from unintended confusion is possible too! SNAP Interactive is an operator of seven chat and dating […]

Feb
16
2017

Playing with Nutella

Playing with Nutella

Also this year, Nutella has an action in the Netherlands (like other countries) with a subject the logo Nutella. The action invites you to put anything on a Nutella jar in the typical look and feel of the of the Nutella logo. Like the example “hug”, the “h” is in black and “ug” in red. […]

Feb
15
2017

Love Airbnb

Love Airbnb

Planing a city trip has never been easier: you can book an hotel from the comfort of your living room couch. And you can even book a whole house through Airbnb. The idea and application of Airbnb is so good, that many are standing in line to copy it. Markmatters noticed a new website: Lovebnb. Not […]

Feb
14
2017

And the winner of 2017 is…

And the winner of 2017 is…

In a world where fake products are still a growing problem but are rapidly caught up by the problem of fake news, there is one truth: the every year fake election of Action Plagiarius. This institute informs the public about the problem of fakes and plagiarisms and the negative impacts they have on not only […]

Feb
13
2017

Pæper læmp

Pæper læmp

A Dutch design duo has accused IKEA of counterfeiting its design lamp. Dutch designer Margje Teeuwen has designed, together with Erwin Zwiers, a lamp that looks like a big wad of paper. The design duo was stunned when IKEA came along with an almost identical lamp. In a lawsuit against the Swedish furniture and home accessory […]

Feb
10
2017

Mmmmm….

Mmmmm....

Are you doing your grocery shopping for the weekend? Don’t forget to buy some sweets, for when your chillin’ and Netflixin’ (of course we mean: watching movies and series on Netflix®). Always nice to chew on: M&Ms. However, when you feel adventurous, try getting your hands on this Kazakh delight: MMAMC. Trademark infringement. Of course. Have a […]

Feb
9
2017

A brandview on PHEV

A brandview on PHEV

When you think of PHEV, you probably think of the Mitsubishi Outlander. But PHEV is an abbreviation of plug-in hybrid electric vehicles (like the Mitsubishi Outlander PHEV). Mitsubishi has given this name a logo and linked the name to their car. Due tot the popularity of the car PHEV has become a brand. Probably this […]

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