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Light, essential and fun trademark news from Knijff
Feb
26
2015

Rifle rumble

charles-krafft-kalashnikov-rifle-ak47

Perhaps the most famous weapon in the world, the Kalashnikov (left a more artistic version of the rifle). This weapon was made by Mikhail Timofeyevich Kalaschnikov. World famous, but for brands this fame is not always that favorable. Like in this case: a recent application Kalashnikov for weapons by the Kalashnikov concern has been  rejected […]

Feb
25
2015

Spot on

spotify logo

Spotify is probably the hottest music streaming service out there. It is therefore very lucrative to make Spotify software add-ons. But be careful with the name you choose. Spotimote learned it the hard way. Spotimote for Spotify. Does that sound like an app created by Spotify to you? Spotify sure does. And then suddenly the […]

Feb
24
2015

(Almost) No Logo

Franse_Frietjes_750

No Logo, you will probably instantly remember the book by Naomi Klein that questioned the brand-oriented consumer culture. The book was a pamphlet against the big brands, but the remarkable thing was that the book , with the the curved shape of the book, had become a brand itself. Big brands rely on their name […]

Feb
23
2015

Tiny Death Star

Star Wars Death Star

The Death Star is a fictional spacecraft and super weapon appearing in the Star Wars science-fiction series. It is capable of destroying an entire planet with its powerful superlaser. And now, it’s a game. We love Star Wars. And where Star Wars meets IP we are extra excited. In December last year the trademark TINY […]

Feb
20
2015

Mud throwing

tough-mudder

New York company Tough Mudder is sueing Mini Mudder over mud races. Let the mud throwing contest begin! Tough Mudder organizes obstacle course challenges. Participants have to run 10-12 miles through thick mud. Racers who finish the course are offered a complimentary beer, the chance to style their hair into a mullet or Mohawk and […]

Feb
19
2015

A book without an end

IMG_0013

Everyone knows the app iBooks. The app that allows you to put ebooks on your Mac, iPhone or iPad. Instantly recognizable. But the disadvantage of these kind of trademarks  is that these trademarks directly informs us about the function or character of the product. Since long ago, the addition of the letter “i” is not […]

Feb
18
2015

Designed by… uncool people

comcast remote back

Apple has a way of making things cool. And of course others try to imitate them, just to have some of that ‘cool’ rub off on them. But Comcast takes it a bit too far. Comcast, a US cable tv provider, gives it customars a cable tv decoder, and that decoder comes with a remote. […]

Feb
17
2015

Supermac

472.354.1.1.c.supermacs-1

If you say Supermac, people might think of a giant McDonald’s. But not in Ireland. In Ireland, Supermac’s is a chain of restaurants. Since 1978, and they have over 100 restaurants! But as sole ruler of the word MAC, McDonald’s is not happy with the expansion of Supermac’s in Europe. An European application could count […]

Feb
16
2015

Re-cycled trademark

bike-share

A $16 million dollar community bike-share program in Philadelphia, is forced to change its name. The catchy name selected for the city’s new bike-sharing program, INDEGO, appeared to be a registered trademark of a Cleveland company. The company has already stated it will try to block the city of Philadelphia from using the name. The […]

Feb
13
2015

Meltdown

cadbury-hershey-reversion-640x355

The UK-US trade relationship is melting, because of a chocolate war between Hershey and Cadbury, after Cadbury has been banned from importing its products to the shores of the United States. Hershey, one America’s largest chocolate manufacturers, is behind the ban after claiming trademark infringement. Apparently, Hershey has a licence that enables them to make Cadbury’s chocolate […]

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