Partner in trademark protection

markmatters
Light, essential and fun trademark news from Knijff
Feb
12
2016

Checkered mate?

burberry check pattern

Burberry is suing US department store chain J.C. Penney over trademark infringement for selling outerwear that featured exact copies of its famous “Burberry check” pattern. The British luxury fashion brand has accused J.C. Penney of unlawfully selling quilted jackets with the famous ” Burberry-pattern”, as well as scarf coats in which scarves carrying the pattern were sold with matching coats. Burberry […]

Feb
11
2016

Pin belongs to Pinterest

Clipboard01

We love Pinterest: a board where you can find beautiful photo’s, logos and drawings, and where you can get truly inspired about recipes, decor and holiday destinations. An integral part of Pinterest is the “pin”- functionality: all the things you want to keep you can collect these on your own board. The logo of Pin […]

Feb
10
2016

Nø IKEA in Indønesia

Fake Ikea

IKEA has lost its trademark to a small Indonesian manufacturer of rattan furniture. The Indonesian company PT Ratania Khatulistiwa registered its Ikea trademark in December 2013, where Ikea is an acronym for Intan Khatulistiwa Esa Abadi, Indonesian words referring to the rattan industry. The company boldly took Ikea to court when its store outside Jakarta […]

Feb
5
2016

Karen called. She wants her name back

karen-millen

Karen Millen, the founder of the high end fashion brand ‘Karen Millen’ want to design under her own name, but can’t at the moment. Together with her husband, Millen founded her brand back in the early 80s. In 2004 she sold the company – including all trademark rights to the name – to Mosaic Fashions. […]

Feb
4
2016

Bad buy

Big Buy

Marketers and trademark attorneys are sometimes sworn enemies. With different points of view. Building a strong brand is for a trademark attorney protecting a distinctive trademark. Marketers however do not want to explain the consumer what the product is about: the trademark should tell this. When both sides meet, interesting trademarks can arise. This is […]

Feb
3
2016

Zika or Zica?

Tata Zica

The dangerous Zika virus is spreading. And it has now even reached the trademark world. Car manufacturer Tata is considering renaming one of its car models in the midst of the Zika virus global health emergency. Indian carmaker Tata Motors has been forced to consider changing the name of its heavily promoted new car, the Zica, […]

Feb
2
2016

The Chella’s

Coachella_valley_music_and_arts_festival_logo

After a year of consideration, the organisation behind the American festival Coachella is going to court in order to have Hoodchella to change it’s name. The action is based on trademark infringement (causing confusion and dilution) as well as unfair competition. Coachella is one of the biggest music festivals in the world. Hoodchella was launched […]

Feb
1
2016

Gel that styx

styx

Sometimes you run into cute trademark ‘mistakes. During the branding process it must have sounded amazing: the new brand name for our shower gel is one of a kind. Our customers will instantly fall in love with the name. Does anyone have any objections? No negative connotations regarding the name? No? Good. Let’s launch this thing. Our […]

Jan
29
2016

Our house

Portland House Spirits

A brewery that has just changed it name, has to change it again, after being slapped with a trademark infringement law suit. Portland’s House Spirits – maker of a.o. Aviation gin and Volstead vodka – is suing Astoria distillery Pilot House Spirits over the name of their company. House Spirits was founded in 2004 in Portland, and […]

Jan
28
2016

Alexander Wang

Alexander_Wang_Photo_by_Ed_Kavishe_Fashion_Wire_Press

Alexander Wang is a famous fashion designer and known for its urban designs. A well-known name in fashion and also a well-known trademark. He registered wisely its name in the US, Japan, EU and  China in 2007. This trademark covers clothing and handbags. This registration could however not prevent that a company on the British […]

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