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Light, essential and fun trademark news from Knijff
Sep
30
2016

Have the cake and eat it

Have the cake and eat it

Dutch diet guru Sonja Bakker has been accused of plagiarism. Some of her diet tips have allegedly been copied. The case isn’t new, but has been dragging on for almost ten years. Food coach Bea Pols accused Bakker back in 2006. Allegedly, Bakker had copied 20 sentences from Pols’ book in her own diet book. […]

Sep
29
2016

Lamborghini starts a bullfight

Lamborghini starts a bullfight

The logo of Lamborghini is well-known, also for people who do not love well designed fast cars. This mark is protected not only for cars but for a wide range of products, with an eye on the various merchandising that exists. Recently this bull came (in the legal arena) eye and eye with another dangerous […]

Sep
28
2016

Uber Uber Alles

Uber Uber Alles

Uber, the ‘taxi company’ that does not actually own any vehicles, is not amused by a Dutch car rental company’s new initiative: ‘Uber Alles’. Dutch company KAV car rental has thought up a name for its car sharing platform ‘Uber Alles’. According to Uber this is confusingly similar to its very well-known and trademarked name. KAV’s director is surprised by the […]

Sep
27
2016

No Cool shit trademark in Europe

No Cool shit trademark in Europe

One of the biggest pitfalls of new trademarks is the requirement that a trademark must meet a certain distinctiveness. The most common refusal is that a trademark is too descriptive: it informs the consumer in a too direct way about the origin, destination or qualities of a product. Some trademarks are not perceived as a […]

Sep
23
2016

Iceland. The country?

Iceland. The country?

Iceland (the country) is trying to get Iceland (the store) to relinquish their trademark on Iceland (the word) within the European Union. Promote Iceland, a cooperation between the Ministry of Foreign Affairs and Business Iceland, are all taking part in this effort with the help of Icelandic trademark attorney. The use of “Iceland” as the […]

Sep
22
2016

WhatsApp triumphs over WhosApp

WhatsApp triumphs over WhosApp

WhatsApp is an immensely popular program for sharing messages, photos, etc. with friends or groups. Whats up with WhatsApp? Well, WhatsApp is not so happy with the trademark WhosApp. Whose app? WhoseApp of the German company WhoseApp. WhosApp is however not yet in use. The specification gives a hint of  software/app for tracking products. Anyway, […]

Sep
21
2016

Quote unquote

Quote unquote

Hailey Baldwin, 19-year old daughter of Stephen Baldwin, is being accused of plagiarising an Instagram quote. Baldwin faces legal action after posting a quote by author Melissa Molomo, from her book ‘Say What’s Real’ on Instagram without attributing the words to the writer. The text, which has since been deleted, went on to be published […]

Sep
20
2016

No European wings for Flügel

No European wings for Flügel

Maybe not quite a sophisticated drink during a trademark conference, but still, you might know Flügel, a small shot with a big party (quoting the slogan of the product). Red Bull has problems with the European trademark Flügel. But why? Well, in German-speaking countries Red Bull uses the slogan Red Bull Verleiht flügel (similar to […]

Sep
19
2016

Frozen

frozen

Pinnacle Foods is suing Kraft Heinz over alleged trademark infringement of the marketing slogan for its Hungry-Man frozen meals. According to Pinnacle Foods, a New Jersey-based processed food company, Kraft Heinz “directly, deliberately and blatantly infringed” registered trademarks for Hungry-Man frozen meals with a “confusingly similar” slogan for its recently launched Devour line of frozen […]

Sep
16
2016

No Wonder

no wonder

Fast food chain Whataburger is fighting superhero comic company DC Comics over the Wonder Woman logo. Can an ordinary company beat a superhero? DC Comics has applied to register the trademark for Wonder Woman logo for many products categories, amongst which ‘cosmetics’ and ‘clothing’. Whataburger opened its first restaurant in Corpus Christi, Texas, in 1950. The chain […]

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