Partner in trademark protection

markmatters
Light, essential and fun trademark news from Knijff
Feb
10
2016

Nø IKEA in Indønesia

Fake Ikea

IKEA has lost its trademark to a small Indonesian manufacturer of rattan furniture. The Indonesian company PT Ratania Khatulistiwa registered its Ikea trademark in December 2013, where Ikea is an acronym for Intan Khatulistiwa Esa Abadi, Indonesian words referring to the rattan industry. The company boldly took Ikea to court when its store outside Jakarta […]

Feb
5
2016

Karen called. She wants her name back

karen-millen

Karen Millen, the founder of the high end fashion brand ‘Karen Millen’ want to design under her own name, but can’t at the moment. Together with her husband, Millen founded her brand back in the early 80s. In 2004 she sold the company – including all trademark rights to the name – to Mosaic Fashions. […]

Feb
4
2016

Bad buy

Big Buy

Marketers and trademark attorneys are sometimes sworn enemies. With different points of view. Building a strong brand is for a trademark attorney protecting a distinctive trademark. Marketers however do not want to explain the consumer what the product is about: the trademark should tell this. When both sides meet, interesting trademarks can arise. This is […]

Feb
3
2016

Zika or Zica?

Tata Zica

The dangerous Zika virus is spreading. And it has now even reached the trademark world. Car manufacturer Tata is considering renaming one of its car models in the midst of the Zika virus global health emergency. Indian carmaker Tata Motors has been forced to consider changing the name of its heavily promoted new car, the Zica, […]

Feb
2
2016

The Chella’s

Coachella_valley_music_and_arts_festival_logo

After a year of consideration, the organisation behind the American festival Coachella is going to court in order to have Hoodchella to change it’s name. The action is based on trademark infringement (causing confusion and dilution) as well as unfair competition. Coachella is one of the biggest music festivals in the world. Hoodchella was launched […]

Feb
1
2016

Gel that styx

styx

Sometimes you run into cute trademark ‘mistakes. During the branding process it must have sounded amazing: the new brand name for our shower gel is one of a kind. Our customers will instantly fall in love with the name. Does anyone have any objections? No negative connotations regarding the name? No? Good. Let’s launch this thing. Our […]

Jan
29
2016

Our house

Portland House Spirits

A brewery that has just changed it name, has to change it again, after being slapped with a trademark infringement law suit. Portland’s House Spirits – maker of a.o. Aviation gin and Volstead vodka – is suing Astoria distillery Pilot House Spirits over the name of their company. House Spirits was founded in 2004 in Portland, and […]

Jan
28
2016

Alexander Wang

Alexander_Wang_Photo_by_Ed_Kavishe_Fashion_Wire_Press

Alexander Wang is a famous fashion designer and known for its urban designs. A well-known name in fashion and also a well-known trademark. He registered wisely its name in the US, Japan, EU and  China in 2007. This trademark covers clothing and handbags. This registration could however not prevent that a company on the British […]

Jan
27
2016

A major setbag

Louis Vuitton - My Other Bag 04

Louis Vuitton has suffered a bit of a setback in the lawsuit it filed against canvas bag maker My Other Bag (“MOB”). A US Court held that MOB’s canvas bags, which replicate a number of particular Louis Vuitton bag styles and specific Louis Vuitton trademarks and copyrights are parodies. MOB created and has been selling designs […]

Jan
26
2016

The UGG-family

UGG

UGG is a quite unusual trademark case. On the one hand, the trademark is a generic name in Australia and New Zealand for sheepskin boots. Outside these countries, UGG is a quite strong and well-known trademark registered in the name of Deckers Outdoot Corporation. More or less the same applies to the design of the […]

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