Partner in trademark protection

markmatters
Light, essential and fun trademark news from Knijff
Dec
19
2014

TGIF

TGI Fridays

On this Friday, the origin of a famous brand: TGI Friday’s. Just because it’s Friday. Thank god. TGI Friday’s is an American restaurant chain focusing on casual dining. The company claims the abbreviation stands for “Thank Goodness It’s Friday”, although as of 2010 some television commercials for the chain have also made use of the […]

Dec
18
2014

Chocolate Twins

kitkat_prod3_prod

KitKat is of course known for its slogan: Have a break, have a …. And also for the form of its bar: two or four bars that are attached to each other. Is KitKat the only one entitled to sell such bars? Nestlé, owner of KitKat, will obviously say yes. Which we understand as Nestlé […]

Dec
17
2014

DJ Aquanura

aquanura

Yesterday MarkMatters was invited to witness two strong brand working together to become even stronger: world famous DJ Tiësto has collaborated with Efteling, the Dutch fairytale themed amusement park. Brand collaboration at its best. Both Tiësto and Efteling are client’s of Knijff trademark attorneys. For more than 60 years now, Efteling has been a unique […]

Dec
16
2014

Logo designs

Foursquare

The recent change of the policy trademark offices towards the protection of black / white device registrations urged us to rethink the filing strategies.  Are certain trademarks still fully protected? And will the use of a logo in color be sufficient in order to maintain the rights of the registration in black / white? Interesting […]

Dec
15
2014

Take a seat

empty chairs katzir

The winning design of a monument for the Amstelpark in Amsterdam is the centre of a copyright dispute. Artist Alicia Framis claims it’s her original idea. Winner Ram Katzir says it’s his. “Square for disappeared people” was exposed in 2007 in an art gallery in Amsterdam, although it was only displayed as a scale model. […]

Dec
12
2014

McCurry

mcurry

McDonald’s has lost an eight-year trademark fight against a Malaysian restaurant called McCurry. The owner says McCurry, a restaurant that serves Indian food, is an abbreviation for Malaysian Chicken Curry. Yeah right… But anyhow, Malaysia’s highest court agreed with him and ruled that McDonald’s cannot appeal the verdict in an earlier precedent-setting judgement. Also, the court […]

Dec
11
2014

Christmas presents

Playmobil-apple-want-1-600x350

Christmas is coming. So, time to worry about Christmas presents. You might consider some unusual brand-related suggestions. The first is not really realistic as this gift is not in stock since a while. We also wonder whether this is not only a good parody. But as it is very well made and quite funny, we […]

Dec
10
2014

Naked football players

Steaua Bucharest

Steaua Bucharest has lost its shirt. The Romanian football champions were stripped of their name, colours and emblem last week. Romania’s most famous club had their trademark registration cancelled by Romania’s High Court, after losing a law suit over their trademark. A law suit filed by the country’s defence ministry no less. The ministry claimed […]

Dec
9
2014

Serial filer

trukfit_re_lay_out_by_iyizzyjeff-d5ukkct

The OHIM has recently rendered a decision in a remarkable case between on one hand, New G of Mr. Baiga. and the other, hip hop brand Trukfit. New G challenged the European trademark registration of Trukfit on the grounds of copyright infringement. The figure (left) in the car (above) was supposed to be designed by […]

Dec
8
2014

Wype-out

hype-wype

Sometimes big companies fight small companies over trademark rights, and are portrayed as trademark bullies. So what happens if a large company sues a 12-year old? It happened to Sophia Forino, a bright young girl who invented a new product that was designed to easily clean your cell phone screen; a microfiber cloth with some […]

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