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markmatters
Light, essential and fun trademark news from Knijff
Apr
27
2016

Apples and pears

apple

We have always been taught that we have to compare apples with apples, and certainly not with oranges. But what if the famous apple logo opposes a pear logo (see below)? Then, duty calls. We did see it earlier in the case between Ford which objected to Torq, sometimes you are better off as well-known […]

Apr
26
2016

Trademark eclipse

sol kitchen

Newport Beach’s SOL Cocina is suing Denver juice bar SOL Kitchen over trademark infringement. SOL Cocina states to have tried to solve the issue amicably, but reaching out to the juice bar’s owners before they opened to discuss possible “confusion in the marketplace” over the names, did not end positively. The restaurant SOL Cocina, known for […]

Apr
22
2016

Classy crib

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It’s almost weekend. Time to get those household chores done, like painting your house. Are you wondering how you can give your house that little bit of extra class? Well, here is a special Friday tip from your friends at Markmatters. Buy some brown and gold paint:

Apr
21
2016

Ford. Feel the difference

ford

You see them everywhere: T-shirts with sayings in the form of the logo of a famous brand. For example, California in the typeface of the logo of Coca-Cola. Sometimes you see the logo of a famous brand as inspiration in a trade mark application of an other company. Coca-Cola won a similar case against a […]

Apr
20
2016

Chewy Vuitton

Louis Vuitton - Louis Vuitton Dak 1

Fashion brand Louis Vuitton is suing a Korean Fried Chicken Restaurant for trademark infringement. Yes, a Korean Fried Chicken Restaurant. Question: What does “tongdak” mean in Korean? Anyone? Answer: it means “whole chicken”. That’s why a Korean restaurant owner thought it was funny to brand his chicken: “Louis Vuitton Dak”. Ton-Dak. Get it? The restaurant owner also […]

Apr
19
2016

To much Champagne

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Beware of Champagne!  Not drinking this delicious wine, but beware of the use of the name Champagne. Because this name is a protected geographical indication (PDO) and defended tooth and nail by CIVC, the trade association for Champagne winegrowers. Only the chosen ones who really make champagne are allowed to put the name on their […]

Apr
18
2016

The Ritz

The Ritz

Danube Properties, a major Dubai property developer, is forced to change the name of its project due to an alleged trademark infringement. Earlier this month, Danube changed the name on its $81.6m residential project from Ritz to Starz. Aatif Rahman, general manager of Danube Properties, said: “We had named our fifth project Ritz Tower by […]

Apr
15
2016

Feyoncé put a ring on it

beyonce - feyonce mug 2

Artist Beyoncé is suing Feyoncé Inc, for selling T-shirts, hoodies, tank tops and other clothing items, and engagement mugs bearing de word “Feyoncé”. The merchandise is also bearing the famous lines “He put a ring on it” from her most popular song “Single Ladies”. Beyoncé claims the name “Feyoncé” (of course derived from the word […]

Apr
14
2016

McRefusals

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Since last year the marks authorities in Europe have become even more severe in accepting trademarks. While somewhat descriptive trademarks were allowed when a device had been added, these logo’s are now refused when the device is descriptive as well. The result is, in art terms, that we move from realism to abstract figurative. McDonald’s […]

Apr
13
2016

The Voice

the voice logo

Dutch production firm Talpa has scored a worldwide hit with its talent show “The Voice of…”. In China more than 157 million viewers tune in to watch the singing competition. But China also hosts a fake “The Voice”. John de Mol, Talpa’s owner, is caught in the middle of a high rising legal dispute over the name and […]

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