Partner in trademark protection

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Light, essential and fun trademark news of Knijff
Sep
1
2014

BrandBastards

memory

Knijff Trademark Attorneys has something fun: a new game called BrandBastards. A game that you can play during office hours, because it is all about trademarks: checking whether your memory is ok and, more importantly, whether your trademark assessment skills are still there! The game BrandBastards is a memory game. Normally, you have to match […]

Aug
29
2014

Ice Bucket trademark

ALS ice bucket challenge

The last few weeks all social media are stuffed with famous and non-famous folks dumping ice cold water over their heads, to promote the ALS Association in their fight to find a cure for ALS. Now the ALS Association wants to trademark the word ‘ice bucket challenge’. Can they? Some people say it’s a waste […]

Aug
28
2014

No Love

love3

In order to promote art (and maybe also love) a small city in Holland decided to make a replica of the iconic LOVE artwork. The original (left) is created by Robert Indiana. Does this sound like a good idea? No. In order to promote art, it’s better to create a new artwork instead of a […]

Aug
27
2014

Sweet Reese’s

Reese's - Toffee Crisp

The Hershey Company is suing a candy importer for infringing its trademarks of one of Hershey’s best-known products. And they seem quite rightfully so. The allegedly infringing candy bar is packaged and labeled in such a way that it mimics Hershey’s well-known Reese’s. The stakes are high: US sales of the Reese’s exceede $7 billion in […]

Aug
26
2014

Angry

angry bite - angry birds

The Singapore Intellectual Property Office (IPOS) has ruled that a Malaysian snack maker will be allowed to continue using its “Angry Bite” branding, as there is “no similarity” to the Angry Birds trademark. Quite the weird case, we think. Rovio Entertainment, the maker of the immensely popular game Angry Birds, had objected against a new […]

Aug
25
2014

A true detective

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The famous star Gwyneth Paltrow owns her own lifestyle website Goop. This website has recently posted an article about diets titled “Diet Detective / Nutritionist Kelly Dorfman takes the mystery out of what might be plaguing our systems – and presents a program for picky eaters.” In short, an article about diets. Sufficient reason for Charles […]

Aug
22
2014

Fake Friday

fake Louis Vuitton

Fake is sometimes difficult to spot. We IP attorneys have made a job out of spotting fake and counterfeit goods. But sometimes it is easy, even for us. Either because it is sooooo obvious: or because it just says so: TGIF: Have a nice weekend!

Aug
21
2014

3D Homer

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The star of the recent Comic-Con event was Homer. A spectacular three-dimensional hologram of Homer. Homer just walked on stage during a session and made ​​small talk, as can be seen in the following video (this video has received almost a million views!). This appearance could also be last of  3D Homer as Hologram USA […]

Aug
20
2014

Intellectual paw-perty

Saks Fifth Avenue - Snacks 5th Avenchew 01

Luxury doggy treats, sold under the name Snaks 5th Avenchew. Funny? Well, not according to luxury retailer Saks Fifth Avenue. “I didn’t think it will run into any issues, because there are so many parodies out there,” Carrie Sarabella said. The owner of Snaks 5th Avenchew mentioned dog boutiques Bloomingtails and Sniffany & Co. that, […]

Aug
19
2014

My rummy, your rummy

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Recently, the well-known game Rummikub was subject of a lawsuit in the Netherlands. This game is, as we read on Wikipedia, invented by Ephraim Hertzano in the thirties. The game became a huge hit in many countries over the world. The heirs and exclusive distributor Goliath objected to the My Rummy game of the German […]

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