Partner in trademark protection

markmatters
Light, essential and fun trademark news from Knijff
Jul
3
2015

‘A’ change

facebook_rebrand

Facebook changed its logo, which was originally designed in 2005. Well, changed…. It’s a very subtle alternation. Can you spot the differences? The ‘a’ is different! With this subtle change, Facebook aims to modernize its logo and make it appear more clearly on mobile phones. Sometimes logo changes receive a lot of negative attention in […]

Jul
2
2015

To Tinder

ajaxtinder-logo

If you’re a popular brand, especially a social media brand, your brand will be in no time a verb. Think of Twitter, Facebook etc. And Tinder. Tinder is the dating app that became huge in very short time. The simple user interface,  especially made for mobile users, is one of the reasons of success: the […]

Jul
1
2015

Free Nike stuff

nike_vending_machine

Building your trademark or brand is more than just registering it and taking action against any abuse or misuse. It’s about building a connection with your audience, the consumers. The biggest brands in the world do just that: everyday they want people to care about the brand, and not only recognise it. And people care more […]

Jun
30
2015

Calvin no luck

Calvin_Klein_logo.jpg

Defensive trademarks are sometimes the subject of discussion. Should trademark law be used in order to maximize protection, while often there is no intention to use the trademark as filed? Defensive trademarks are rewarding though, especially in Europe where the scope of protection seems to be diminishing. And the first five years (in the EU), […]

Jun
29
2015

$549.000,00

blackhawk lamps

The Chicago Blackhawks form a professional ice hockey team based in Chicago (USA). Their name and logo are registered trademarks and therefore protected by intellectual property laws. This has entitled them to stop “business man” Jeff Huang, who has been manufacturing and selling products using official team logos. Huang was caught by authorities who seized 130,000 […]

Jun
26
2015

What’s in store?

Play Store Google WhatsApp

What’s up with people? We understand – from a copycat point of view – that it is convenient and sometimes even worthwhile to ride the coat tails of a famous brand. Not that we condone it, but we understand it. But apparently there are people that really think that naming your store “Play Store”, “Google” […]

Jun
25
2015

By heart (2)

apple

Herewith an interesting update on our earlier post about the EU application of a three-dimensional heart-shaped apple. At the time we already knew that a heart shaped tomato could not be registered in the EU as a design. But what about 3D-marks? We now know the answer: the application of the apple has been refused. […]

Jun
24
2015

Yellow brick road to victory

lego

The world famous Lego® figure remains a protected trademark in the European Union. The European Court of Justice confirmed this, after competitor Best Lock tried to cancel the trademark registration. Lego has registered the classic as a trademark since 2000 in the European Union. Best Lock makes similar figures. It was therefore in their best […]

Jun
23
2015

Shops till you drop

shop

In response to the appeal of Apple relating their application of the Apple Store, the European Court of Justice ruled that a store design could be a distinctive trademark. So, shop design applications got a green light and several applications have been filed since then. Of course, this kind of non-traditional trademarks are still uncommon […]

Jun
22
2015

Brands by hand

brands_by_hand

Some trademarks are so famous, you can instantly visualize them in your mind. But can you also draw them without looking at the original? Calligrapher Sebastian Lester can. And how! He amazingly draws the most famous brands in an instant. It looks so incredibly easy… Can you guess the brands while he draws them?

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