Partner in trademark protection

markmatters
Light, essential and fun trademark news of Knijff
Aug
1
2014

Remarkable trademark attempts

boise-state-turf trademark

Just because it’s Friday: 5 remarkable trademark attempts: Twitter lost the word “tweet” to a third-party developer, as it was too late filing a trademark application. The New England Patriots football team were not able to register “19-0″, after a crushing 19-0 Super Bowl victory. The application was refused. US wholesale chain Walmart tried to claim the […]

Jul
31
2014

Rooiboss

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It took a while, but the result is quite nice: rooibos is now a protected geographical indication in the European Union. Since this South African tea is very popular and companies tried to abuse the name, this protection is well on time. The urge for immediate political negotiations between South Africa and the European Union […]

Jul
30
2014

Good Times, bad Times

anti semitic elmo new york city

Times Square is one of New York’s hottest tourist’s attractions. Not in the last place because of the naked cowboy. But also because of the many costumed characters that are walking around. Now a councilman is threatening the existence of Sesame Street and Nickelodeon characters on Times square, by drafting a bill. The proposed bill […]

Jul
29
2014

Victorious Facebook

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Defensive trademark registrations of parts of your mark? Facebook does not need them as Facebook has no problem at all to defend its brand. Two recent oppositions were won gloriously. Remarkably, both oppositions concerned another wordelement in Facebook. In the first opposition Facebook objected to FaceBusks. The OHIM ruled that the two marks were visually […]

Jul
25
2014

Brand new!

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The weblog MarkMatters has been updated. The weblog is more in line with the Knijff website and has a new and fresh  appearance. We do hope that you like it! But some things just remain like it was: daily funny or remarkable trademark news from Knijff Trademark Attorneys. To the point, not too long and […]

Jul
21
2014

Love isn’t in the Air

airbnb new logo

Airbnb, the famous home-rental service, has rebranded and launched its new logo this week. It is now facing a backlash on social media. Although many have praised the new look, other commentators have suggested it looks like sexual organs and/or other parts of the human body. The rebrand was carried out by the London-based firm DesignStudio. Founder Ben […]

Jul
18
2014

Ring a bell?

tiffany generic name

Tiffany & Co., one of the world’s most famous jeweller, may lose its trademark rights. It is claimed the trademark ‘Tiffany’ has become generic. The claim is being made by Costco, a large US membership-only warehouse club that provides a wide selection of merchandise, including jewellery. After Tiffany noticed in 2012 that Costco was selling “Tiffany-style” […]

Jul
17
2014

Sounds good

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Protecting music and tunes as a trademark is increasingly popular, especially large companies like McDonald’s to BMW that have a distinctive tune are registering these kind of non traditional trademarks. As the OHIM is accepting mp3′s as reproduction of the trademark, filing sound marks has become easier and more transparent. Till that moment sound marks […]

Jul
16
2014

Describing is a profession

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Leave it to the pros! Filing a trademark application may seem simple (it’s just filling out a form, right?), but it’s more complicated than people think. Not only does a trademark attorney carefully asses whether you are filing the right mark; he/she may remove descriptive texts in the mark, file the mark in black and […]

Jul
15
2014

Bang bang!

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Free riding on a cool brand. How do you manage to do that? You can copy the cool style of the clothing, you can use a rather similar logo. And, you use exactly the same brand but in a different order. In this case, it is trademark BILLABONG on one side and BILLON BANG on […]

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