Partner in trademark protection

markmatters
Light, essential and fun trademark news from Knijff
May
27
2016

Copycake

mondrian-cake

A piece of pastry is the center of a San Francisco “copycake” battle. Pastry chef Caitlin Freeman has accused the San Francisco Museum of Modern Art of copying her art-themed cakes. Together with her husband Freeman opened the Blue Bottle Café on the museum’s 5th floor. Her pièces de résistance: a range of cakes and pastries […]

May
26
2016

Das trademark

Mp8XZFZT

In the EU, one of the biggest obstacles for registration of a new trademark is the requirement of distinctive character. And while recent years the policy of the EUIPO was quite liberate, the policy is more severe now as trademarks like BARRIER BOARD for cardboard and REVOLUTION for games do not pass the test anymore. […]

May
25
2016

Inside a fake Apple Watch

fake Apple watch teardown 01

For around EUR 40,- you can buy an Apple Watch on one of the many street markets in China. A fake “Apple Watch”, that is. It it obvious that it does not stand up against the EUR 300,- real thing made by Apple. But what is inside this EUR 40,- fake cousin? At first glance, can you […]

May
24
2016

Devil’s play

duvel

People who love Belgian beers will certainly know Duvel. Probaby a Chinese company didn’t as it applied for the trademark DUIVEL HART (heart of the devil in Dutch).  The EUIPO finds that there is an average similarity between the trademarks. But, as we know, the EUIPO assesses the question whether or not risk of confusion […]

May
23
2016

Slave to the music

kanye_west_new_slaves

Hip-hop star Kanye West is being sued by a Hungarian composer over West’s single “New Slaves”. According to a complaint filed by Hungarian composer Gabor Presser, the hip-hop star “knowingly and intentionally misappropriated” one of Presser’s songs for his album “Yeezus”, without obtaining consent or a signed license agreement. “New Slaves” heavily samples Presser’s 1969 […]

May
20
2016

EPI-c Victory

Louis Vuitton EPI 1

Louis Vuitton was victorious in a recent Taiwanese trademark infringement case, and received quite a remarkable ruling. The French luxury fashion house sued Yi Ze Tian International Co., Ltd., parent company to fashion brand, iki2, stating it was selling bags that bore Louis Vuitton’s EPI trademark. At the district court level Louis Vuitton lost, but appeal the […]

May
19
2016

Some science

brain-159014_960_720

Illegal downloads of copyrighted material are a huge problem. In fact, this is stealing the property of somebody else. However, for many, the perception is different than stealing a purse from a shop. The Australian Monash Institute for cognitive and clinical neuroscience did some research on this point which is very interesting to understand the […]

May
18
2016

Quaker sues Quakers

quaker oats

Indeed. Quaker Oats, you know, the breakfast oatmeal, wants to sue Quakers for trademark infringement. Although Quaker Oats is quite busy handling a lawsuit disputing its “100% natural” claim, and recalling Quaker Quinoa Granola Bars “due to a possible health risk”, it has stil found some time to sue actual Quakers – the religious society […]

May
17
2016

Lost in translation

coca

When traveling to foreign countries you will always face interesting trademark issues. Sometimes we tend to forget that the world isn’t the same everywhere. For the average Russian, Thai or Chinese, trademarks in our Latin script are generally difficult to understand. While on the other hand, trademarks in Thai, Russian (cyrillic) or Chinese scripts, besides […]

May
16
2016

Littergram

littergram-logo

Instagram is not amused by a UK app maker. It claims the app’s name – LitterGram – is causing confusion and considers it trademark infringement. LitterGram’s creator Danny Lucas responded to the complaint with a video plea to Facebook chief Mark Zuckerberg, asking him to allow the app to continue under its current name. The app launched […]

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