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markmatters
Light, essential and fun trademark news from Knijff
Browsing articles in "miscellaneous"
Mar
21
2017

For prostitutes and saints

A new series of playfully packaged condoms has caused outrage in the Evangelical Church in Germany. The condoms contained a text attributed to Luther, “Hie stehe ich, ich kann nicht anders” (“Here I stay, I cannoy help it”). The Evangelical Church was relieved that thousands of condoms have now been destroyed. According to the church, the […]

Mar
8
2017

How IKEA comes up with its product names

How IKEA comes up with its product names

Have you ever wondered who comes up with all the funny names of the IKEA furniture and accessories? And if they are even real Swedish names? Sale, for instance, is called “Plundra”, which seems like a made-up name for plundering the IKEA store. What most IKEA shoppers do not know, is that the names of […]

Feb
27
2017

Plesident Tlump

Plesident Tlump

China has granted president Trump a trademark he’s been seeking for a decade. If you have ever had trademark issues in China, you will know that getting your trademark registered can be a difficult and time consuming quest. But there is a solution: just become the next president of the United States. President Trump has […]

Feb
24
2017

Vladimir Vodka

Vladimir Vodka

A Russian battle over Russian drinks: Vladimir Putin wants his vodka back, saying Russia is the owner of Stolichnaya. In the 1990s, Yuri Shefler, one of the richest men in Russia, bought Sojuzplodoimport, the state company behind the world famous vodka Stolichnaya. The vodka company was in a deplorable condition, but Shefler managed to turn it into a highly […]

Feb
17
2017

Snap!

Snap!

Last week, the shares of US tech company SNAP Interactive rose to unprecedented heights, after many investor confused it with the popular app Snapchat. When someone uses a confusingly similar trademark, it is not unthinkable that this can cost you money. However, getting rich from unintended confusion is possible too! SNAP Interactive is an operator of seven chat and dating […]

Feb
6
2017

Crossed out

crossed out

Football club Real Madrid has changed its logo, specifically for a Middle East clothing deal. Real Madrid is one of the biggest football clubs in the world. Its logo bears a traditional Christian cross. Not surprisingly, as the majority of people in Spain are catholic. But on its merchandise clothing apparel, sold in some Middle East countries, the […]

Jan
30
2017

Alternative trademarks

Alternative trademarks

Many newsworthy events are often followed by trademark applications. And the Trump administration has already caused a flood of news. Besides the many controversial decisions taken by the new president, one of the phrases that hit the news hard was the term “alternative facts”. Where many of us only made the distinction between facts and […]

Jan
27
2017

My name is…

my name is...

A trademark registration gives you the exclusive right to use a specific sign (e.g. name, logo, slogan). But many people do not know that this can prevent you from even using your own name. When someone has registered your name as a trademark, this can mean you are not able to use your own name […]

Jan
26
2017

Wild or a lady?

Wild or a lady?

It used to be simple: an apple was just an apple. You had varieties as Elstar and Granny Smith. Now you see more and more the tendency of branded fruit. A variety gets a brand name. Like Pink Lady. Pink Lady is the brand name of the variety Cripps Pink. Apple and Pear Australia Limited […]

Jan
20
2017

Keep America great(!)

Trump Red Hat

Trump hasn’t even been sworn into office yet, but he’s already convinced he’s going for a second term. The president-elect is already making preparations for his 2020 re-election campaign. Halfway through an interview with the Washington Post, Trump stopped everything to call a lawyer to trademark his new slogan: “Keep America Great.” He instructed for the trademark […]

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