Partner in trademark protection

markmatters
Light, essential and fun trademark news from Knijff
Browsing articles in "trademarks"
Mar
24
2017

The Eating Dead

The Eating Dead

Would you eat at a restaurant called “The Walking Dead”? Many zombie-fans perhaps, but not the creator Robert Kirkman. He’s trying to stop the restaurant from using the trademarked name. Phillip, Steven and Anna Theodorou, have no relation to The Walking Dead, neither the highly acclaimed television series nor the famous comic book series, but […]

Mar
23
2017

Tomorrow is the future

Tomorrow is the future

The amount of festivals in Europe is rapidly growing. Especially the electronic music festivals. Like good trademark protection for the name of bands and DJs, this also applies to festival names. Tomorrowland is one of the biggest European festivals. This festival has protected its trademark in the European Union. Fortunately, because a German company filed […]

Mar
20
2017

Diamonds forever

Diamonds forever

The similarity between marks is an important prerequisite for the risk of confusion. When you assess the trademarks the composition of the marks is very important. Is the similar element placed in the beginning of the trademarks (consumers tend to pay more attention to the beginning of trademarks)? Or is the similarity at the end? […]

Mar
17
2017

A copycat mouse?

deadmau5

He must be the most sued dj in the world: Deadmau5 is being sued for trademark infringement. Again. A cat-themed online retailer is suing electronic music icon Joel Zimmerman over the name “Meowingtons”. Zimmerman, stage name deadmau5, filed a petition with the U.S. Patent and Trademark Office in December, seeking to cancel a Florida woman’s […]

Mar
13
2017

Stripe a pose (2)

stripe a pose

FC Barcelona has backed down from a trademark fight with sportswear company adidas by abandoning a trademark application. Earlier we reported that the German sports company had filed a notice of opposition to Barca’s trademark application for a red and blue striped design, described as a “square containing seven vertical stripes”, covering goods such as t-shirts, […]

Mar
9
2017

Bread Pitt sandwiches

Bread Pitt sandwiches

Choosing a name is a strategic decision. A good name determines the success of a service, company or product to a large extent. So, a good name deserves attention. As trademark attorneys we know the legal spectrum of names: from the descriptive ones to the fantasy names. While the latter is much easier to clear […]

Mar
7
2017

Think similar

Think similar

Earlier Swatch and Apple were sworn enemies after the public announcement of the Apple iWatch. Swatch had already registered the trademark iSwatch and eventually Apple chose another name. Nevertheless Apple applied for the iWatch trademark in some countries, probably just to see how strong the position of Swatch was. Now it’s the other way around: […]

Mar
6
2017

Game of Brands

HBO, the US premium cable and satellite television network, known from its many hit shows like The Sopranos and Game of Thrones, has sued a restaurant China for infringing its trademark. The restaurant, named “HBO Studio Restaurant”, has been in business for about five years, and registered the trademark HBO on July 4, 2012, earlier […]

Mar
3
2017

The smell of Play-Doh

The smell of Play-Doh

Toy giant Hasbro is trying to trademark the smell of Play-Doh. Just so you know. If you have ever played with Play-Doh clay as a kid, you might remember it smelling so nice you wanted to eat it. Hasbro, manufacturer of Play-Doh has recognised the distinct and recognisable smell as a brand asset. Last month, the toy […]

Mar
2
2017

Different Thoughts

Different Thoughts

It is almost election time in the Netherlands. As we have seen last year election results are difficult to predict but we do hope that the ‘positive’ voice will win. At the end, co-operation is the key. We will have winners and losers, but the elections already caused one victim: an institution for mental health […]

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