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markmatters
Light, essential and fun trademark news from Knijff
Browsing articles in "trademarks"
Aug
29
2013

3d Italy

Vespa registered as 3D mark

When strolling through Italy under a beautiful sky you probably enjoy the bustling life of talking people and roaring traffic. You are probably not aware that the whole environment is full of iconic three dimensional marks! The cup of delicious Illy coffee at the nice terrace on a piazza for example, that cup is registered […]

Aug
26
2013

Nuts!

nugtella

Ferreo, makers of the world famous hazelnut/chocolate spread Nutella, is taking an American company to court for making Nugtella. Nugtella is also a brown paste containing hazelnuts. But, is also contains marihuana. Medical marihuana to be precise. In California marihuana is only available if you have special license. Normally you can buy the marihuana for medical […]

Aug
22
2013

Headache for Schwarzkopf

Opposition Schwarzkopf against black silhouette dismissed

Schwarzkopf is a well known trademark of Henkel for hair products. The logo of Schwarzkopf is, quite logical, a silhouette of a man. Henkel has registered its marks in various ways including the logo itself without any word elements. Unfortunately for Henkel non of these registrations could prevent the registration of the trademark below in […]

Aug
21
2013

iPan3

iPad - IPan2

Summer time. Time for Summer Fairs. Fun attractions like bumper cars, the carousel, a ferris wheel a small roller coaster and of course – not to forget – the crappy prizes you can win. Watches that stop working after two days, stuffed animals that fall apart after just one hug and plastic toys that don’t […]

Aug
20
2013

An ant

Ants registered as a trademark by an hotel

You probably want to avoid that your trademark is associated with negative things or persons. For example, a clothing manufacturer will not want that his brand will be the adopted by football hooligans and more in general war and crime are not popular elements for a trademark to be associated with. A hotel brand will often […]

Aug
19
2013

Wohoo!

yahoo_logo

In the early 90s, when the internet was still very young, there were a few ‘famous’ trademarks. Remember AltaVista and Netscape? But only a few survived. One of them: Yahoo! One of the oldest internet logo’s is getting an update next month. After 18 years, Yahoo! is changing its logo. In the coming month Yahoo! […]

Aug
16
2013

The Coca-Cola brand: for free!

3-coca-cola

Coca Cola, Nike, Google. All world famous logo’s, worth hundreds of millions. But what was the cost of creating these logo’s? A non-limitative and totally arbitrary summary: Nike: $35 – the nike ‘swoosh’ is probably one of the most famous trademarks. But also one of the most cheap logo’s. Founder Phil Knight paid only $35 in […]

Aug
15
2013

Imagine a toy store

Entrance of Imaginarium protected as a trademark

Anyone with children might be familiar with Imaginarium. This is a Spanish toy store with presence in many European countries. The distinctive name, the shop itself and most of all the distinctive facade prevent that you forget about this store. The most distinctive (and fun) part of the store is the separate entrance for children […]

Aug
14
2013

Eco friendly

lys

New York women’s fashion designer Liz Seklir is engaged in a lingering legal battle with Kmart, one of America’s larges supermarkets over her brand name LYS. Seklir manufactures clothing under the eco-friendly label LYS. Through a friend she noticed Kmart selling brands under the same name: LYS. Although it seems like a clear cut case […]

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