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markmatters
Light, essential and fun trademark news from Knijff
Browsing articles in "trademarks"
Aug
19
2013

Wohoo!

yahoo_logo

In the early 90s, when the internet was still very young, there were a few ‘famous’ trademarks. Remember AltaVista and Netscape? But only a few survived. One of them: Yahoo! One of the oldest internet logo’s is getting an update next month. After 18 years, Yahoo! is changing its logo. In the coming month Yahoo! […]

Aug
16
2013

The Coca-Cola brand: for free!

3-coca-cola

Coca Cola, Nike, Google. All world famous logo’s, worth hundreds of millions. But what was the cost of creating these logo’s? A non-limitative and totally arbitrary summary: Nike: $35 – the nike ‘swoosh’ is probably one of the most famous trademarks. But also one of the most cheap logo’s. Founder Phil Knight paid only $35 in […]

Aug
15
2013

Imagine a toy store

Entrance of Imaginarium protected as a trademark

Anyone with children might be familiar with Imaginarium. This is a Spanish toy store with presence in many European countries. The distinctive name, the shop itself and most of all the distinctive facade prevent that you forget about this store. The most distinctive (and fun) part of the store is the separate entrance for children […]

Aug
14
2013

Eco friendly

lys

New York women’s fashion designer Liz Seklir is engaged in a lingering legal battle with Kmart, one of America’s larges supermarkets over her brand name LYS. Seklir manufactures clothing under the eco-friendly label LYS. Through a friend she noticed Kmart selling brands under the same name: LYS. Although it seems like a clear cut case […]

Aug
13
2013

Naked but famous

Unknown

Obviously this is the most known local one-man show act in the world: the Naked Cowboy who performs on Time Square in NY. Besides a probably good entertainer Robert Burck is also a clever business man as he registered the wordmark NAKED COWBOY and a pose (like the photo left). He already licensed the act […]

Aug
12
2013

A Dali Lollipop

Chupa-Chups

Whether you have children or not, you all probably know the famous Chupa Chups logo. But did you know these trademark trivia? 1. Chupa is derived from ‘chupar’, which is Spanish for ‘to lick’. Nice name for a lollipop, right? 2. In 1969 the Spanish surrealist painter Salvador Dali was approached by the Spanish confectioners Chupa […]

Aug
8
2013

Not a peace of cake

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John Lennon sang it already “Give peace a chance”, but the application for the peace symbol by Craigslist had no chance it all. The USPTO refused this application. The symbol has been created in 1958 by British designer Gerald Holtom. The symbol was designed in order to support the Campaign for Nuclear Disarmement. According to […]

Aug
5
2013

Keep calm & use common law rights

KeepCalmAndJohnnyFootball

Jonathan Paul Manziel is an American football quarterback for the Texas A&M Aggies. Manziel was given the nickname “Johnny Football” by fans and students at Texas A&M before the start of the 2012 season. The nickname is a registered trademark. Although protected, it now seems that Manziel can’t capitalize on his name. The corporation Manziel […]

Aug
2
2013

Law suit with a ‘bang’

bang with friends - knijff.com/markmatters

There is a new app called “Bang with friends”, that lets you… well, you get it. But it may have to change it name if its up to a competitor. Software company Zynga – the ones behind Farmville – are lawyering up against the makers of the app Bang With Friends. Zynga claims only they […]

Aug
1
2013

Cheers!

Trademark refused on moral grounds

The Russian trademarks office, with the beautiful name Rospatent, has refused the application for the mark “Vyp (Buhalo)” on absolute grounds. This because this trademark would be slang for “heavy drinking”. The registration of this mark is therefore contrary to public interest. Remarkable, as in the eyes of foreigners like us, Russians drink vodka like […]

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