Partner in trademark protection

markmatters
Light, essential and fun trademark news from Knijff
Browsing articles in "trademarks"
Mar
11
2014

Highlights

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Fred Perry was a famous tennis player. And now also a well known fashion brand. The distinctive element of Fred Perry is the laurel wreath, of course a well protected trademark. But obviously Fred Perry is also known for its twin tipping, as the company wants to protect the position of this twin tipping” shown […]

Mar
7
2014

McCatwalk

Moschino - McDonald's

Designer Jeremy Scott sent a parade of ultra-chic McDonald’s employees down a catwalk during a Moschino fashion show. Complete with red-and-yellow visors and Happy Meal purses. Won’t he get sued for this? Although the Golden Arches were more gently curved, in a way that resembled both Moschino’s own heart-shaped logo and McDowell’s restaurant from Coming To America. […]

Mar
6
2014

Blue, red and red

pepsi

Blue, white and red colors are quite basic colours but nonetheless, the combination is quite distinctive. Think for example of the Pepsi logo. In this Pepsi logo the circle with the waves are distinctive elements as well. Nevertheless, how distinctive the Pepsi logo might be, this does not mean that every logo in these colors […]

Mar
5
2014

The shape of a ‘kat’

markmatters - kitkat - nestle - cadbury

Cadbury and Nestlé are at it again. This time over the shape of Nestlé’s Kit Kat chocolate bar. Earlier the companies fought over Cadbury’s claim to trademark the colour purple. Now Cadbury it sticking back with a vengeance by opposing Nestlé’s similar attempt to protect the shape of the Kit Kat bar. The dispute started after the […]

Mar
4
2014

Facebook in Spain

Facebook versus Parobook

Facebook remains one of the most popular social media. A popular trademark is everything you can wish as a trademark holder but it brings some negative side effects with it. For example, free riders. Good trademark protection is therefore a must, but is not a full guaranty. Facebook can agree with this as they tried […]

Feb
28
2014

The color of champagne

VeuveCiro

The famous champagne brand Veuve Clicquot is pressing Italian wine producer Ciro Picariello about the color of their label. A small-scale wine producer in Italy’s Campania region has drawn the attention of champagne house Veuve Clicquot, owned by Moët Hennessy. Supposedly, the color of its labels are too similar to that of Veuve Clicquot’s, the very recognisable, […]

Feb
27
2014

Buddha 3D

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The general rule is that you should never buy a buddha for yourself. This would mean bad luck. So, if you want a buddha, just ask for it. We assume that registering a buddha as a trademark, also a form of a monopoly, will lead to some bad luck either. But until now, no misfortune […]

Feb
25
2014

Kaiser Thiefs?

kaisercompare

After some successful albums we did not hear a lot from the successful band Kaiser Chiefs. And now they are back with a brand new single which demonstrates new artistic flavours. With this album the Kaiser Chiefs launches also an interesting copyright and trademark discussion. Their album cover (left ) is a parody of the […]

Feb
21
2014

There can be only One Drive

one drive

Danish cloud storage provider One.com is thinking of suing Microsoft over their rebranded SkyDrive Microsoft is facing trademark infringement claims after renaming its cloud file share and sync service from SkyDrive to OneDrive. Danish hosting company One.com has been offering similar cloud-based file storage services under the banner Cloud Drive for some time. They now […]

Feb
20
2014

Rebel without a cause?

rebel-without-james-dean_l

The heirs of James Dean filed a court procedure against Twitter. The Twitter account @JamesDean has not  been transferred to the heirs despite of several requests. This account has more than 8000 followers. The account shows the picture left and the description “The King of Cool” (Not associated with James Dean, Inc.). According to the […]

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