Partner in trademark protection

markmatters
Light, essential and fun trademark news from Knijff
Browsing articles in "trademarks"
Jan
27
2014

Royal royalties

Diamond Jubilee - Buckingham Palace Concert

The Duke and Duchess of Cambridge – or as we know them: William and Kate – have secretly set up firms to protect their ‘brand’ and intellectual property rights. This will enable them to sell officially-endorsed products and take action against anyone selling items that could harm their image. Such actions are often associated with celebrities […]

Jan
24
2014

Mandela’s bunny

rabbit

Of course, it is a brilliant job for an artist: a statue of 9 meter of Nelson Mandela in order to honor him. On the other side, a job with a lot of stress: the statue had to be finished within a few days. The (two) artist succeeded. Unfortunately for the artists they weren’t allowed […]

Jan
23
2014

Pizza Viagra

pizza

Can a trademark be too successful? Yes, it certainly can. This is often the case with new revolutionary products. In most cases the trademark will be used by the public to indicate the product itself and will dilute until it is a generic name. It is up to the holder of the trademark to prevent […]

Jan
21
2014

I love SU

I love su

An interesting decision of the Court of Amsterdam. The sign I love SU ( as shown left) is not a valid trademark because it is not sufficiently distinctive. The defendant sold some t-shirts with this logo on Kwakoe , a lively Eat Soccer Eat some more Surinam festival in Amsterdam (the Lonely Planet would recommend […]

Jan
16
2014

Hold my beer and read this

bud light

Anheuser-Busch Inbev is facing a rather awkward trademark case. It started with a Youtube advertising for their trademark Bud Light. The story of this advertising was to watch what happens when you ask someone to hold your beer. This was also the literal text of the dialogue …”hold my beer and watch this”…. Trademark infringement […]

Jan
15
2014

Enjoy the view

Empire_State_Building

Who would have thought that taking a picture of a topless model on top of the Empire State Building would bring a trademark law suit? In August, Allen Henson, visited the New York landmark. On the observation deck of the Empire State Building, he took a topless picture of his friend/model Shelby Carter. Now, the […]

Jan
14
2014

Rebel bunnies

bunnies

The Easter Bunny, a sweet symbol of Easter. But also the subject of a long trademark dispute in Europe! To be clear: the dispute concerns the chocolate bunny, very popular in especially countries like Germany and Austria. The dispute is between Lindt and Hauswirth. Lindt has made several attempts to claim the shape of the […]

Jan
13
2014

Freeze and desist

frozen land

Disney’s newest feature animation movie Frozen is the box office hit of 2013. But it has a chilly rival. As always, successes are copied. So, there is another feature animation film: Frozen Land. Completely different of course. According to Disney’s trademark infringement lawsuit, Phase 4 Films changed the name of one of its films to […]

Dec
20
2013

Te-Si-La

tesla-model-s

Tesla has trouble selling their cars in China, because of a trademark dispute against Te Si La. More and more car manufacturers are making hybrid or even fully electric cars. But one of the top players is Tesla. The American company makes freakishly fast electric cars that can drive up to a few hundred kilometres […]

Dec
18
2013

One love, one chicken

bob_marley

The Bob Marley’s estate is suing a Louisiana-based chicken-fingers chain, Raising Cane. Why? Raising Case is using the phrase “one love” in its ads. The chicken restaurant exploits over 120 outlets and has been using the phrase “one love — quality chicken-finger meals!” since 2001. So besides chicken, who does it makes us think of. Yes, […]

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