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markmatters
Light, essential and fun trademark news from Knijff
Browsing articles in "trademarks"
Jan
14
2016

Eurosonic

At Knijff we love music. We visit many concerts and festivals but we also love to help bands and dj’s with protecting their names. Often, an urgent necessity, in view of platforms and services like YouTube, Spotify and Apple music. Conflicting names are no longer a regional problem. Now we are at Eurosonic in Groningen, […]

Jan
12
2016

Moto without Rola

The Motorola trademark will fade out and will be gone at the end of this year. This is the tragic end of a legendary trademark that has been in use since 1930 (!). In 2014 Motorola was sold to the Chinese company Lenovo, which is one of the larger players in the smartphone market in […]

Jan
7
2016

I love NY

The logo on the left is one of best known examples of successful city marketing. Of course, the New York State Department of Economic Development, the responsible authority, has registered this logo as a trademark, for example in the EU. But is it a valid trademark?, wondered the German company Minerva. Probably, this company has plans […]

Jan
5
2016

Shaken, not stirred

“Shaken, not stirred” is the world famous catchphrase from the James Bond movies where Bond informs the waiter how he wants his Martini. This sentence was filed as a European trademark by an English company for amongst others beer and non-alcoholic beverages. Danjaq, the company that manages rights of the James Bond films, filed an […]

Jan
4
2016

Brand New Year

Happy New Year to all of you IP aficionados out there from all of us at Knijff Trademark Attorneys! May 2016 bring you what you wish it will. A New Year is always a good time to look back at the past year, and to look ahead to things to come. So, today two things: […]

Dec
17
2015

Like a… Rolls Royce

Sometimes, work is everywhere. In a spare moment of me and my newspaper, I encountered a possible trademark infringement. Just on the couch. And an infringement that seems persistent: in an advertisement of a local coffee website some Italian coffee is promoted as “the Rolls Royce of the coffee.” For the advertiser quite practical as […]

Dec
15
2015

Selfmade selfie

As a large and popular fashion brand you have to monitor all fashion trends. When the designer department has noticed a trend or gets inspired, it is their heavy task to translate these trends as soon as possible in wearable outfits. H & M is a very popular brand with fashionable clothing and therefore very […]

Dec
10
2015

Flip flop

Flip flops are the landmark of the summer. Hugely popular are the colourful ones by Havaianas. And to be honest, its flip flops are also the best. Havaianas protected the flip flop in the European Union as a three-dimensional mark: the flip flop with Havaianas on the straps. Recently, a competitor challenged the validity of […]

Dec
8
2015

Building on Lego

Christmas is coming! Dark streets turn into charming promenades with beautiful lights. And children are wondering whether Santa Claus is coming. Wish lists have probably been made already. Great chance that Lego is on it, as Lego is hugely popular. But in order to avoid sad children, carefully check the boxes: is it real Lego […]

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