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markmatters
Light, essential and fun trademark news from Knijff
Browsing articles in "trademarks"
Oct
9
2013

Lunch time stories – The Sequel

Red Bull - Power booster

Remember our earlier post: Two trademark attorneys walk into a drug store… Last March we shared our lunch time story: MarkMatters.com walked into a drug store and saw this Red Bull look-a-like, named Power Booster. The story continues, as we had expected. MarkMatters.com walked into the same drug store and noticed that the can was still named […]

Oct
8
2013

F*** Photoshop

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An action leads to reaction, Newton taught us. The action in this case is the increasing digitization, life seems to be ruled by computers caused by apps on smartphones, social media etc. This leads to a reaction: people who deliberately leave their mobile phone at home but also a tendency for products or art that […]

Oct
7
2013

The Dark Side

Oreo - Borneo

So you have Oreo cookies, right? Which are great. What if you want to have the same success as the famous black and white cookie? Many big supermarkets do this: take one of the A-brands and design the packaging (and sometimes even the brand name) so that is resembles the A-brand. Over the years supermarkets […]

Oct
3
2013

Pho phoney

pho-logo

Who ever visited Vietnam will certainly remember Pho, the soups with vegetables, meat, fish etc. a tasty local treasure. The name of this soup has created a small riot in London. Mo Pho, a restaurant in South East London, has been faced with a complaint and a request to change its name because of the […]

Oct
2
2013

Smells like… lawsuit

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Car-Freshner Corp. – the company behind the ‘pine-tree-shaped-car-freshner-that-hangs-from-your-rear-view-mirror’, has sued a Californian company, for selling spray air fresheners. As we posted earlier – Car-Freshner Corp. is quite keen on their trademarks. Car-Freshner, which has its headquarters in the Jefferson County Corporate Park, filed suit Thursday in U.S. District Court, Syracuse, against Surf City Garage Inc., […]

Oct
1
2013

Battle of the forest

cadbury-dairy-milk-black-forest

Chocolate and berries, a fine combination! But can you stop a trademark application of Berry Forest in the event you have registered the trademark Black Forest? No, according to the Trademarks Office in New Zealand. This Office dismissed an opposition filed by Cadbury against the trademark application Berry Forest of competitor Whittaker’s. While the examiner […]

Sep
27
2013

Shoe-ria

Christian-Louboutin-shoes-Declic

After yesterday’s post, today more Louboutin news. Now the ‘red-sole-maker’ is complaining against an anti-Islamic campaign. We are almost running out of shoe puns. The French shoes manufacturer has officially protested against the campaign “Freedom or Islam?” of the Belgian association Women Against Islamization (VTI). Louboutin wants their campaign to stop, as it is damaging their brand […]

Sep
26
2013

Solediers

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It is a trend that companies distinguish their products by using unusual distinctive elements: socks with a red top, shoes with bells instead of laces and of course, the ultimate unusual trademark: the red sole of Louboutin. Now in South Africa we can add a variant: not the color of the sole but the motive […]

Sep
25
2013

It’s not bunny

playboy

The Playboy brands has been the centre of a trademark parody. Feminist group FORCE: Upsetting Rape Culture, created a parody site posing as the magazine, using the Playboy name and logo. The parody site was intended to raise awareness about the importance of consent and resisting what the activists call “rape culture.” A funny, smart, […]

Sep
24
2013

Coffee and guns

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Last week Starbucks asked everybody to leave its weapons at home when visiting a Starbucks. A safe idea while sipping your double latte! But not everybody thinks that way. The website Ilovegunsandcoffee.com, with a parody of the logo of Starbucks, is made by coffee lovers and weapons lovers. While the website informs everybody that they […]

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