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markmatters
Light, essential and fun trademark news from Knijff
Jun
1
2011

And you do not even have to be famous!

Wouldn’t it be nice to visit a beautiful exposition about yourself? A museum dedicated to just you. Now you can! And you don’t even have to be famous. Yesterday, Intel launched “Museum of Me“. After you give the app permission to unlock the deepest and most intimate of things: your Facebook-profile, it generates a 3-minute […]

May
30
2011

Superbrands

We all know Nokia, Apple, Blackberry and adidas, Nike. But what’s the secret behind our world’s superbrands? Why do we recognize them, trust them, love them and even idolize them? And how do they get us to buy all their stuff all? BBC’s Alex Riley explores the world of the superbrands. A very interesting glance in […]

May
30
2011

How about us?

Of course you can put a short story about your company’s history on the “About Us”-page on your website. You can also get more creative and let amazing visuals do the storytelling, like Onitsuka Tiger (ASICS Ltd.) did with their “Origami video”.        

May
29
2011

URL-hell

Are you planning a website about airports, ticket prices, unfaithful husbands and wives or a talking pig, and you want an easy, generic domain name? Then you better pull out some cash, because these (already registered) domain names do not come cheap. As a trademark owner it is sometimes possible to claim a registered domain name that has been […]

May
28
2011

Making a Power(ful)Point

It is strange that the majority of IP presentations are text-only (boring!), while IP is a field of law about actual products. If you are creative you can even make a presentation without any bullet points at all (example here). Next time you give a PowerPoint presentation to your fellow IP-professionals: be kind and spice up […]

May
27
2011

Retro packaging

Sometimes your logo or your product packaging needs a refresh. But retro is hip! So why not pull out the old packaging? Companies like Procter & Gamble, General Mills, Hostess Brands and PepsiCo are pouring new wine into old bags with brands like Tide, Cheerios and Doritos. Maybe you should not be to hasty with […]

May
26
2011

Beyon-(C)

beyonce

Music artist Beyonce stole the show with her live performance on the recent Billboard Music Awards: a sparkling concert full of visual effects. Not much later, journalists started to accuse her of plagiarism. Italian pop star Lorella Cuccarini allegedly delivered a very similar show a similar earlier.         See the video below. What do […]