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markmatters
Light, essential and fun trademark news from Knijff
Browsing articles tagged with "Cadbury's Archives - markmatters"
Jun
15
2015

No break for Nestlé

Finger food

Confectionery giant Nestlé’s attempt to trademark the shape of its four-finger KitKat bar in the UK, will likely be put to rest by the European Court. The court has not yet ruled, but the opinion of the advocate-general – normally followed by the court – effectively ends Nestlé’s attempts to trademark the snack. It also ends […]

Feb
13
2015

Meltdown

The UK-US trade relationship is melting, because of a chocolate war between Hershey and Cadbury, after Cadbury has been banned from importing its products to the shores of the United States. Hershey, one America’s largest chocolate manufacturers, is behind the ban after claiming trademark infringement. Apparently, Hershey has a licence that enables them to make Cadbury’s chocolate […]

Mar
5
2014

The shape of a ‘kat’

Finger food

Cadbury and Nestlé are at it again. This time over the shape of Nestlé’s Kit Kat chocolate bar. Earlier the companies fought over Cadbury’s claim to trademark the colour purple. Now Cadbury it sticking back with a vengeance by opposing Nestlé’s similar attempt to protect the shape of the Kit Kat bar. The dispute started after the […]

Jun
15
2011

Brand reversion

Sometimes a brand is so strong that you will even recognize it when the brand is mixed with another brand, or even with the brand of the competitor. Brand reversion is an ongoing project of logo-designer Graham Smith, who also include logos of Apple and Android and Pepsi and Coca-Cola. By reversing logos with that […]