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Light, essential and fun trademark news from Knijff
Browsing articles tagged with "Coca-Cola Archives - markmatters"
May
17
2016

Lost in translation

When traveling to foreign countries you will always face interesting trademark issues. Sometimes we tend to forget that the world isn’t the same everywhere. For the average Russian, Thai or Chinese, trademarks in our Latin script are generally difficult to understand. While on the other hand, trademarks in Thai, Russian (cyrillic) or Chinese scripts, besides […]

Jun
22
2015

Brands by hand

brands_by_hand

Some trademarks are so famous, you can instantly visualize them in your mind. But can you also draw them without looking at the original? Calligrapher Sebastian Lester can. And how! He amazingly draws the most famous brands in an instant. It looks so incredibly easy… Can you guess the brands while he draws them?

Apr
20
2015

Tumult

tumulus - tumult

Tumulus 800, a local Belgian beer, has been forced to change its name after losing a legal battle against Coca-Cola. Coca-Cola sells a soft drink called Tumult, and has registered the name. Now the soft drink giant claims the Belgian beer’s name is confusingly similar. The name Tumulus was chosen as a reference to the […]

Mar
5
2015

Starbucks on the rocks

Just imagine that you have a logo that is famous around the world. But this logo combines a word element and graphic elements. Of course, you want to protect the graphic elements as well and you file a device mark. But often the wordelements are regarded dominant in combined device marks. And that is where […]

Feb
27
2015

Coca-Cola bottle in shape

coca-cola-bottle

The famous Coca-Cola bottle is celebrating its hundred-year anniversary this year. The iconic bottle has hardly changed since day one. The soft drink manufacturer is celebrating the centenary of the bottle with the exhibition “100 Years in a Bottle” at its headquarters in Atlanta. The Coca-Cola bottle became one of the most famous design icons in the […]

Nov
28
2014

Bottle battle (2)

Bottle battle Coca Cola - Pepsii

Created in 1915 by Earl R. Dean, the Coca-Cola bottle is a packaging icon. Moreover, it is the classic example of how a shape can become trademark. But  Pepsi, allegedly, has been bottling their cola in a similar shaped bottle. War? War! And the decision is today! Of course, there is similarity between the Coca-Cola […]

Jun
26
2012

10.657 infringements

Sodastream is a company that sells home carbonation systems. What for? Well, with these Sodastream systems and ingredients, everybody can make their own soft drinks at home. This company has found an original way to advertise their products. If you can make soft drinks at home, you do need plastic bottles, and therefore, a green […]

Jan
4
2012

Where did that name come from?

You probably know that adidas is the combination of the founders first (Adi) and last (Dassler) name. And that Coca-Cola was named after the ingredients: coca leaves and kola nuts. But did you know that the name Amazon.com was chosen because it began with the letter “a”? Founder Jeff Bezos hoped this was the name […]

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