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markmatters
Light, essential and fun trademark news from Knijff
Browsing articles tagged with "FIFA Archives - markmatters"
Jun
26
2014

World Cup 2014 Ambush (2)

A new edition in our World Cup ambush month, and a very nice one: Volkswagen. In the United States Volkswagen launched a campaign on ESPN. ESPN broadcasts the live matches of the  World Cup tournament. When a team scores, a short movie is played. In this movie a Volkwagen GTI is shown in the colors […]

Jun
20
2014

World Cup avatars

world-cup-logo-mosaic

The World Cup has just been on for a week or so, but we ha ve already seen the first surprises: Spain out, England out. What’s not a surprise, is FIFA’s hard line against IP infringements. FIFA has asked Twitter to send takedown notices to over 100 users who have used the logo of the […]

Jun
2
2014

World Cup 2014 Ambush (1)

Just eleven more days to the World Cup 2014 in Brazil. Nations unite in support of their national team. A time to shine. A time to show the world what team is the best. And a time to ambush. As always the non-official sponsors are trying to get their minutes of fame during the worldwide […]

Sep
23
2013

Balls of Gold

A British couple has won the right to use the trademark Golden Balls for their company, after having battled FIFA up to the European Court of Justice. Businessman Gus Bodur and his wife Inez, have been forced to shell out more than £100,000 in legal fees since the FIFA Ballon d’Or – a globally recognised […]