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Browsing articles tagged with "Godzilla Archives - markmatters"
Dec
5
2014

Brandzilla

godzilla - brandzilla

Godzilla is aiming his breath of fire at a new trademark application for BRANDZILLA, a trademark for a jewellery company. Toho Co., Ltd., the company behind Godzilla  (in Japan known as Gojira: “go-gee-rah”), has been merchandising the iconic movie monster for almost 60 years now. One way to keep a steady flow of income, is to […]

May
14
2014

Godzilla

After 10 years another Godzilla movie is coming out. Made possible by… trademarks and copyright! Godzilla spews radioactive fire and razes cities, but his most valuable power: a good lawyer. Otherwise, how would you survive 60 years in the movie business? For decades Godzilla’s owners, Toho Co. Ltd., have amassed a string of victories, fighting […]