Partner in trademark protection

markmatters
Light, essential and fun trademark news from Knijff
Browsing articles tagged with "Hershey's Archives - markmatters"
Feb
13
2015

Meltdown

The UK-US trade relationship is melting, because of a chocolate war between Hershey and Cadbury, after Cadbury has been banned from importing its products to the shores of the United States. Hershey, one America’s largest chocolate manufacturers, is behind the ban after claiming trademark infringement. Apparently, Hershey has a licence that enables them to make Cadbury’s chocolate […]

Jan
26
2015

Sweet Reese’s (2)

Reese's - Toffee Crisp

The Hershey Company has resolved a legal battle with an importer of foreign candy, after accusing them of copying their most famous products. Last week LBB Imports LLC signed an agreement with The Hershey Company to discontinue importing the products that have been infringing Hershey’s trademarks, says Jeff Beckman, a Hershey Company spokesman. It seemed […]

Oct
10
2014

Hershey’s hasheesh

What is it with US (medicinal) marihuana manufacturers and famous brand? We posted earlier about Nugtella, a Nutella look-a-like marihuana hazelnut spread. This time it’s candy bars. TinctureBelle , a US manufacturer of marihuana, was noticed for the remarkable resemblance of the company’s packaging. Their products clearly try to profit from the well-known packaging of […]

Aug
27
2014

Sweet Reese’s

Reese's - Toffee Crisp

The Hershey Company is suing a candy importer for infringing its trademarks of one of Hershey’s best-known products. And they seem quite rightfully so. The allegedly infringing candy bar is packaged and labeled in such a way that it mimics Hershey’s well-known Reese’s. The stakes are high: US sales of the Reese’s exceede $7 billion in […]

Feb
24
2014

Spread it

markmatters - hershey's vs nutella

Nutella is getting increasingly popular, also in the States. Now, chocolate giant Hershey’s wants it own share. Hershey’s is launching a line of chocolate spreads, after noticing the sales of rival Ferrero’s Nutella spread have tripled in the U.S to more than $240 million a year. The Hershey spreads show a remarkable similarity with the […]

Jun
15
2011

Brand reversion

Sometimes a brand is so strong that you will even recognize it when the brand is mixed with another brand, or even with the brand of the competitor. Brand reversion is an ongoing project of logo-designer Graham Smith, who also include logos of Apple and Android and Pepsi and Coca-Cola. By reversing logos with that […]