Partner in trademark protection

markmatters
Light, essential and fun trademark news from Knijff
Browsing articles tagged with "Kraft Archives - markmatters"
Sep
19
2016

Frozen

frozen

Pinnacle Foods is suing Kraft Heinz over alleged trademark infringement of the marketing slogan for its Hungry-Man frozen meals. According to Pinnacle Foods, a New Jersey-based processed food company, Kraft Heinz “directly, deliberately and blatantly infringed” registered trademarks for Hungry-Man frozen meals with a “confusingly similar” slogan for its recently launched Devour line of frozen […]

Jun
10
2016

M&M and M?

M&M - M Peanut 01

Mars may be banned from selling M&M’s in Sweden, and will likely face heavy fines if it sells M&M’s in Sweden beyond this month, unless it appeals a recent court ruling in a trademark dispute with Mondelēz International (former Kraft Foods). Last week, the Stockholm Court of Appeal ruled that Mars will be fined EUR 250.000 each time it […]

Feb
23
2016

Golden ORO

Nutrition giant Kraft recently had a candy fight with Haribo. The subject was the trademark ORO, registered by Kraft. This trademark formed the basis for a cancellation action against the trademark HARIBO ORO. This issue provides two interesting questions:  is ORO is a distinctive trademark? And are the marks still similar as HARIBO has been […]