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markmatters
Light, essential and fun trademark news from Knijff
Browsing articles tagged with "Mars Archives - markmatters"
Jun
10
2016

M&M and M?

M&M - M Peanut 01

Mars may be banned from selling M&M’s in Sweden, and will likely face heavy fines if it sells M&M’s in Sweden beyond this month, unless it appeals a recent court ruling in a trademark dispute with Mondelēz International (former Kraft Foods). Last week, the Stockholm Court of Appeal ruled that Mars will be fined EUR 250.000 each time it […]

Nov
13
2015

The Hunger Bars

snickers-cranky

Snickers has come up with a way to strengthen their brand, by selling chocolate bars stating miserable character traits. The emotions depicted on the wrapper portray the way you feel when you haven’t had enough to eat, and feel Sleepy, Loopy, Cranky, Irritable, et cetera. All to emphasise their slogan “You’re not you when you’re hungry”. The idea is that […]

Sep
24
2014

Logo lingo

chinese interpretations - mars

Famous logos cross all language barriers. Whatever language you speak, when you see a familiar product like Mars or Coca Cola in a foreign country, you will recognise it immediately. Multinationals invest a lot of money to “reinvent” their logos for use abroad, taking great care to ensure that, while the characters may change, the […]