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Browsing articles tagged with "Pepsi Archives - markmatters"
Nov
28
2014

Bottle battle (2)

Bottle battle Coca Cola - Pepsii

Created in 1915 by Earl R. Dean, the Coca-Cola bottle is a packaging icon. Moreover, it is the classic example of how a shape can become trademark. But  Pepsi, allegedly, has been bottling their cola in a similar shaped bottle. War? War! And the decision is today! Of course, there is similarity between the Coca-Cola […]

May
28
2014

Honest logos

Brands should be more honest about what they are. Not promise things they can’t deliver. Why does every brand claim its the best? Or unique? Or different from the rest? The world would be a far better… well, more sincere place, when brands communicate what they really are. It’s time for: honest logos (click to […]

Nov
14
2011

Pepsi dispensed

A remarkable design has been recently filed in the European Union: a dispenser of the Australian company Addco Nominees Pty. The dispenser itself is not particular but the fact that Pepsi is stated on the dispenser is. The protection of this design right extends to the design elements of the dispenser. Besides the feet as […]

Jun
15
2011

Brand reversion

Sometimes a brand is so strong that you will even recognize it when the brand is mixed with another brand, or even with the brand of the competitor. Brand reversion is an ongoing project of logo-designer Graham Smith, who also include logos of Apple and Android and Pepsi and Coca-Cola. By reversing logos with that […]