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markmatters
Light, essential and fun trademark news from Knijff
Browsing articles tagged with "Red Bull Archives - markmatters"
Sep
20
2016

No European wings for Flügel

No European wings for Flügel

Maybe not quite a sophisticated drink during a trademark conference, but still, you might know Flügel, a small shot with a big party (quoting the slogan of the product). Red Bull has problems with the European trademark Flügel. But why? Well, in German-speaking countries Red Bull uses the slogan Red Bull Verleiht flügel (similar to […]

Jul
15
2016

Sucker match

Salzburg-Leipzig

Even at moments when you least expect it, you can be struck by “trademark confusion”. For instance, when watching a football (soccer!) game. Football club Red Bull Salzburg made a weird ‘mistake’ in the opening match of its 2016-2017 UEFA Champions League campaign. In the second qualifying round match against Latvia’s FK Liepaja, Salzburg player […]

Feb
24
2016

The best thing…?

trademark becomes itself 02B

Earlier this week we’ve seen what the worst thing is that can happen to a trademark. But what’s the best thing that can happen to a trademark? You would say that the trademark becomes itself. When the trademark is affected by its own product. This inspired Italian graphic designed Marco Schemer. He designed a series of famous […]

Mar
20
2015

Red Bully

Red Bull - Red Bully

Red Bull has brought an infringement claim against a small brewery, but is now facing the backfire of negative publicity. The energy drink giant has opposed a trademark application by the Old Ox Brewery, a local Northern Virginia brewery before the US Patent and Trademark Office. The claim: Old Ox (for beer) is confusingly similar to […]

Mar
3
2014

Superhero trademarks

markmatters - Red Bull Superhero Project

The Red Bull brand is into extreme sports. This inspired New York-based Art Director Diego Fonseca to get creative. The “Red Bull Superheroes Project” depicts a playful union between the Austrian energy drink and the Justice League universe. It was inspired by the uniforms of Fonseca’s favourite superheroes from various ages of the comic books. Can Fonseca just […]