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Light, essential and fun trademark news from Knijff
Browsing articles tagged with "Starbucks Archives - markmatters"
Oct
31
2016

Starbucks Dabuccino

Starbucks Dabuccino

Starbucks, the coffee giant, has won a copyright infringement lawsuit over the design of a water pipe that resembles the chain’s Frappuccino cup. The water pipe, named the Dabuccino, features glass for the chamber, a green mouthpiece that looks like a straw and a logo that resembles the Starbucks one, except the siren wears pot leaves […]

Oct
25
2016

Starbucks parody

Starbucks parody

A trademark is a tool of communication. A name / logo gives a product or services an appearance, an identity, a personality. This appearance is formed by advertising, events and other promotional activities, plus many other aspects like the design of the products/stores etc. Because of this function, a trademark is a valuable subject for […]

Feb
24
2016

The best thing…?

trademark becomes itself 02B

Earlier this week we’ve seen what the worst thing is that can happen to a trademark. But what’s the best thing that can happen to a trademark? You would say that the trademark becomes itself. When the trademark is affected by its own product. This inspired Italian graphic designed Marco Schemer. He designed a series of famous […]

Jan
18
2016

Frapp & Fredd

Starbucks Frappucino - Freddoccino 01

Starbucks Corporation filed a law suit against Obsidian Group Inc., a rival coffee chain, for alleged infringement of its ‘Frappuccino’ trademark. According to Starbucks, Obsidian has been selling blended frozen beverages at its Coffee Culture Cafés under the name ‘Freddoccino’. The coffee chain giant states this is diluting the distinctive character of its famous Frappuccino trademark, and […]

Jul
3
2015

‘A’ change

facebook_rebrand

Facebook changed its logo, which was originally designed in 2005. Well, changed… It’s a very subtle alternation. Can you spot the differences? There’s an ‘a’ change! With this subtle change, Facebook aims to modernize its logo and make it appear more clearly on mobile phones. Sometimes logo changes receive a lot of negative attention in […]

Mar
5
2015

Starbucks on the rocks

Just imagine that you have a logo that is famous around the world. But this logo combines a word element and graphic elements. Of course, you want to protect the graphic elements as well and you file a device mark. But often the wordelements are regarded dominant in combined device marks. And that is where […]

Feb
19
2014

Dumb Starbucks

People are standing in line for hours to visit a “Dumb Starbucks” coffee shop in California. A very familiar-looking coffee shop has opened up in Los Feliz, California. Not a regular Starbucks, but a “Dumb Starbucks.” Everything at this bizarro coffee shop is similar to the real Starbucks, with menu items like a “Dumb Iced […]

Feb
3
2014

Totally green

Starbucks keeps acting against possible infringements on their world famous logo. This time in good ol’ Holland. Espresso House, a coffee bar in the picturesque town of Doetinchem, caught the attention of the American coffee chain. Starbucks considers their logo to be confusingly similar. Espresso House just opened last December. This January they received Starbucks’ […]

Jan
8
2014

The F-word

A cease and desist procedure is normally a very serious business. Until you meet a counterparty with humor. The story: Starbucks was going after Exit 6 Pub & Brewery, a small pub. The pub was serving a beer named FRAPPICCINO, which constitutes a trademark infringement, according to Starbucks. Starbucks owns the trademark FRAPPUCCINO. Jeff Britton, […]

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