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Light, essential and fun trademark news from Knijff
Browsing articles tagged with "Superheroes Archives - markmatters"
Dec
5
2014

Brandzilla

godzilla - brandzilla

Godzilla is aiming his breath of fire at a new trademark application for BRANDZILLA, a trademark for a jewellery company. Toho Co., Ltd., the company behind Godzilla  (in Japan known as Gojira: “go-gee-rah”), has been merchandising the iconic movie monster for almost 60 years now. One way to keep a steady flow of income, is to […]

Nov
21
2014

Wanna bat?

valencia_logo

If Valencia plays FC Barcelona, who do you think is going to win? But what about when Valencia plays Batman? The football club and DC Comics, owner of the Batman intellectual property, might meet in court. Spanish football club Valencia have applied to trademark a new iteration of their club’s crest, featuring a bat. DC […]

May
26
2014

Super IP

X-Men: the popular superheroes that live between the humans, Once just a comic, but now valuable IP in multimillion deals. Chris Claremont, publisher at Marvel Comics, wrote comics and came up with dozens of new superhero characters. Characters that are becoming movie personas in rapid pace: Spiderman, Wolverine, Hulk, Captain America, X-Men. Many of these […]

May
14
2014

Godzilla

After 10 years another Godzilla movie is coming out. Made possible by… trademarks and copyright! Godzilla spews radioactive fire and razes cities, but his most valuable power: a good lawyer. Otherwise, how would you survive 60 years in the movie business? For decades Godzilla’s owners, Toho Co. Ltd., have amassed a string of victories, fighting […]

Apr
14
2014

Sue-perman

Comic book giants Marvel and DC are being accused of threatening small firms over using the word ‘superhero’, because they registered it as a trademark. Marvel and DC have joined (super?)forces against British entrepreneur Graham Jules, who has written “Business Zero To Superhero”, a book  about how to set up a small firm. His attempt […]

Sep
17
2012

Superhero battle

A Spider-Man’s image on a crocheted kippa is the centre of a trademark and copyright infringement case in Israel. Kippa Man, Jerusalem’s landmark kippa store on the Ben-Yehuda pedestrian mall, was informed that it is being sued by Marvel Comics for selling unlicensed Spider-Man merchandise: a kippot with Spidey’s image. Marvel’s attorney states: “A reasonable […]

Jun
27
2012

Batbrand

We often post about logo restyling. Brands that restyle their trademark, for whatever reason: evolution, revolution or just a fresh new identity. But how about super heroes? Superheroes you say? Yes. They have brands. Hey, they are brands. Superman has super strength, Spiderman has spider senses and Aquaman is best friends with water. Batman is […]