Partner in trademark protection

markmatters
Light, essential and fun trademark news from Knijff
Browsing articles tagged with "Swatch Archives - markmatters"
Mar
7
2017

Think similar

Think similar

Earlier Swatch and Apple were sworn enemies after the public announcement of the Apple iWatch. Swatch had already registered the trademark iSwatch and eventually Apple chose another name. Nevertheless Apple applied for the iWatch trademark in some countries, probably just to see how strong the position of Swatch was. Now it’s the other way around: […]

Aug
30
2016

Watch the iSwatch against iWatch case

Watch the iSwatch against iWatch case

Will Apple and Swatch ever be friends again? The fight between the two began when Apple announced the iWatch. Swatch had already registered the trademark iSwatch and feared confusion between the marks. Ultimately, Apple chose a different name, namely Apple Watch. But Apple was interested to learn how trademark offices would assess the matter and […]

May
5
2014

Swatch watches iWatch

Apple is working on an iWatch, rumours have it. But can they name their new ‘wearable’ iWatch? That remains to be seen. Reportedly, watch company Swatch – that also owns the brands Omega, Breguet, Tissot and Longines –  is planning to block any attempts by Apple to trademark the ‘iWatch’ name, as it is too similar […]