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markmatters
Light, essential and fun trademark news from Knijff
Browsing articles tagged with "UEFA Archives - markmatters"
Jun
2
2015

Stars in Europe

More about the FIFA. An organization for which – so it seems – money is the dominant element (and not football). Remarkable is that the host of the World Championship must comply with a full book of requirements. For example, the host is obliged to register a list of trademarks of the FIFA, without any costs, […]

Apr
24
2014

Champions league

Champions League, a league for champions. At first sight, not a very distinctive trademark. But as we all know, distinctiveness is not a fixed value, it can be reduced (by dilution) and increase (by intensive use, popularity and reputation). The latter is certainly applicable to the Champions League, commonly known as the football league of […]