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Browsing articles tagged with "Volkswagen Archives - markmatters"
Aug
24
2016

Volkswagen reversed

Volkswagen_Logo

A reversed Volkswagen logo led to angry faces in Wolfsburg. Was the logo Main Auto Wheels (as shown under) not too similar to the famous Volkswagen logo? No, said the Opposition Division of the EUIPO. Volkswagen appealed but the Board of Appeal agreed with the findings of the Opposition Division. The consumer normally perceives a […]

May
26
2016

Das trademark

In the EU, one of the biggest obstacles for registration of a new trademark is the requirement of distinctive character. And while recent years the policy of the EUIPO was quite liberate, the policy is more severe now as trademarks like BARRIER BOARD for cardboard and REVOLUTION for games do not pass the test anymore. […]

Dec
3
2015

Advironment

Nobody could have missed it: all the world leaders in Paris discussing the measures needed to combat global warming. Hopefully it results in plans, because most scientists say that it is a last call for action. In the plans, multinationals will also play a role. And you also hear one after another proclaiming that it […]

Sep
28
2015

Das Auto. Das Problem.

We trademark attorneys protect trademarks against the outside world: competitors, counterfeiters, et cetera. However, we cannot protect trademarks against greed and ignorance from the inside of companies. Like Volkswagen. The company lately became trending topic on Twitter with its own hashtag #dieselgate. Every trademark wants to be all over the news, but only in a […]

Sep
4
2013

Wolksvagen

Looking for an address on online maps can lead to interesting things. New cases for your firm even. How about this beauty: a “Volkswagen service” auto shop. Of course they are free to mention that they repair Volkswagen vehicles. But using the VW logo is normally not permitted. Hey wait, that’s not the VW-logo! It […]

Jan
3
2012

Iconic Volkswagendesign

There is a tendency for iconic car models to return in a bright and new look , for example the Beetle, the Mini and the Fiat 500. Whether this has been the reason for Volkswagen to apply for a three-dimensional European trademark of the familiar Volkswagen van remains to be seen, Volkswagen has already protected […]