We are used to famous trademarks. Recognizable immediately. The Coca-Cola special script, adidas’ three stripes and the red and yellow of the McDonald’s logo (although this may change).
What if big brands were to be lead by Hipsters? What would the world famous logo’s look like then?
Swiss graphic designer and illustrator Dave Spengeler, created a series of well known logo’s in their “old” version, featuring typographies and styles appreciated by what he calls the hipsters community.
The design of a lot of the logo’s are truly amazing. Maybe some of these companies should consider rebranding? Especially Heinz, Stihl and Gilette are breathtaking.
© Dave Spengeler
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