When strolling through Italy under a beautiful sky you probably enjoy the bustling life of talking people and roaring traffic. You are probably not aware that the whole environment is full of iconic three dimensional marks!
The cup of delicious Illy coffee at the nice terrace on a piazza for example, that cup is registered under no. 011537362 in the European Union.
The Fiat 500 that made you hurry to the next side of the street is also a registered 3D mark.
And the latest iconic Italian street design, the Vespa, is now a registered 3D mark of Piaggo as well!
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“Trademark protection gives freedom to do business.”