A Dali Lollipop

Whether you have children or not, you all probably know the famous Chupa Chups logo. But did you know these trademark trivia?

1. Chupa is derived from ‘chupar’, which is Spanish for ‘to lick’. Nice name for a lollipop, right?

2. In 1969 the Spanish surrealist painter Salvador Dali was approached by the Spanish confectioners Chupa Chups to design a new logo. The result became as instantly recognisable as Dali’s melting clocks. Dali incorporated the Chupa Chups name into a brightly coloured daisy shape. Always keenly aware of branding, Dali suggested that the logo be placed on top of the lolly instead of the side so that it could always be seen intact.

Eye-catching, bold and deceptively simple, the logo has barely changed since Dali created it.

Erwin Hauër

“Hope is not a strategy.”

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