HMV started as record label but is now known as CD and bookstores. Until last week because HMV has collapsed. This created some “panic in the streets of London”, citing the song of The Smiths, as thousands feared for the loss of their jobs. Fortunately for HMV an investor has taken over HMV.
In acquisitions, time plays a major role. A small army of lawyers, accountants, etc. dive into paper work looking for the hidden numbers and possible deal-breakers. What they often forget is an audit of the portfolio of the Intellectual Property rights. As we all know, these rights are crucial, because the value of a brand can only be protected by trademarks etc.
How valuable trademark rights are proves HMV. According to Bloomberg, the logo of HMV must be seen as the most valuable asset. This striking logo consists of a dog, Nipper, that is listening to gramophone. According to some, he listens to “His Master’s Voice”, i.e. HMV.
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“Trademark protection gives freedom to do business.”