‘A’ is for Airbnb

airbnb new logoAirbnb switched to its ‘Bélo’ logo almost a year ago. At the time it got a lot of criticism: it evoked a certain part of the female anatomy, but it was also very similar to the logo for Automation Anywhere. But actually, the shape of Airbnb’s exact logo was found in an old trademarks book.

The Airbnb logo sits, plain as day, in the graphical representations for the letter A found in the 1988 edition of ‘Trademarks & Symbols of the World: The Alphabet in Design” by Yasaburo Kuwayama.

Designers may nitpick that the Airbnb logo has a greater height, but the resemblance is uncanny. Especially when you consider the book is more than 25 years old.

It’s unclear if the logo used to represent a company, as the book is merely a catalogue of trademarked logos designed to aid in inspiration for designers. And it seems that’s exactly what it did.

It is interesting that even hours and months of design can produce results that have already been seen before (see also the recent debacle over the Tokyo 2020 Olympic logo).

Source: The Next Web

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Erwin Hauër

“Hope is not a strategy.”

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