A lot of noise

A nice initiative in the UK. Selfridges,the well-known department store, has launched No Noise. A temporary project which celebrates silence. As silence is hard to reach in a busy world where everything and everyone cries for attention. No Noise concerns a “Quiet Shop” where one can buy products of famous trademarks, but unbranded.

The funny thing is that even without the trademarks the products are perfectly recognizable. Admittedly, we are talking about the well known brands (an unbranded package of an average mark will not directly cause immediate recognition).

Also remarkable, No Noise has received a lot of attention so, you can hardly speak of no noise.

Arnaud Bos

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