Hermès is a well known and exclusive French fashion house. Best known for its silk scarves and bags. The logo of Hermès is quite distinctive and unusual consisting of Hermès in a typical font and a horse and carriage with a rider standing before the carriage.
Obviously, Hermès has protected its trademarks. A smart move is the registration of the horse and carriage separately creating the maximum of trademark protection of this logo.
This registration proves to be very useful in view of a recent opposition decision in France. The logo below was filed by a Chinese company for clothes in France. Hermès filed an opposition and the French trademarks office accepted the opposition in a decision that counts less than three pages! The trademarks office was of the opinion that the logo of the Chinese company was merely an imitation of the logo of Hermès.
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“Trademark protection gives freedom to do business.”