Alcohol for kids

Big brands like Disney, Barbie, Hello Kitty and Fisher Price are targeted at children. It can be bad for their reputation if they are connected to un-childlike things like drugs, alcohol or pornography.

Italian artist Anna Utopia Giordano does just that.

As part of an art exhibition she turned famous alcohol brands into drinks for children, redesigning the bottles, including artificial nipple.

The art project is meant to raise social awareness on alcohol abuse by teens, alcohol abuse by pregnant women, the disinterest of some parents towards their children, and how far marketers can go to gain the attention of their younger customers.

Sadly the bottles are not for sale, because they look gorgeous. But, commercial use of these bottles will undoubtedly wake the respective trademark owners.

Erwin Hauër

“Hope is not a strategy.”

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