Back in the old days, the main job of a DJ was to play some music. With the rise of dance music the modern DJ is more popular than ever and also a huge crowd entertainer. Dance festivals and concerts attract thousands of fans. In short, dance is booming. An organization called EVAR estimated a wordwide $ 5.7 billion revenue yearly, and this amount is still growing.
The annual platform where the global dance industry meets is the Amsterdam Dance Event. This event will take place this week and welcomes over 300 events and 2000 DJs. And not only parties, workshops etc. are organized, ADE is also a conference for the dance-industry.
Knijff is specialized in the protection of the names of DJs, music labels and dance festivals. A specific field with special needs. And we are proud to work for a dozen DJs from the latest DJ MAG TOP 100. Knijff is attending ADE to meet our clients, and to emphasize the importance of sound trademark protection. No protected name will result in less fame.
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“Trademark protection gives freedom to do business.”