Another brick in the wall?

One cannot envy the trademark department of Lego. On one hand every trademark claim on the brick has been firmly rejected. On the other hand, the brick is a rather popular element to use in the design of all different types of products.

Nevertheless, Lego succeeded recently in a package case in Belgium. Not on the base of infringement of the 3D trademark of Lego but on the basis of infringement of a law on the protection of consumers in Belgium. The package (below) of a popular watch created confusion, according to the judge.

MarkMatters.com wonders whether this case will lead to a new march against free-riders such as an iPhone protective case and nice stilettos designed by artist Finn Store.

 

Arnaud Bos

“Trademark protection gives freedom to do business.”

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