The Big Green Egg is the company that produces Big Green Egg, an outdoor cooking appliance that allows you to bake, grill, dust and dry. Big Green Egg is a popular product with BBQ specialists. The popularity (and high price) [...]
Where many people seek certainty, in the legal world it is often the case that everything depends on the circumstances of the case. Annoying, because if you want to make a decision, you look for certainty. The Prada case illustrates [...]
In addition to counterfeiting, competitors also try to take advantage of the reputation and reputation of a brand in less far-reaching ways. The twilight zone is searched for trademark protection: if the trademark shows just enough differences from the well-known [...]
The Apple logo is unmistakably famous. If you see the logo with the bite from the apple, then you know immediately that you are dealing with Apple. This does not mean, however, that Apple can monopolize the "bite". For example, [...]
We came across a remarkable application in the European trademark register: the "Cocinelle" or "Deux Chevaux" of Citroën. This famous classic has been requested as a three-dimensional trademark for a wide range of products (from tableware to furniture and from [...]
Timing is one of the most difficult issues in trademark protection. You can of course immediately try to register the trademark for many products and services. The truth is that many companies have tight budgets and have to choose what [...]
A strong brand is worth a "million". For this reason we always recommend choosing a brand that only indirectly refers to the qualities of the product. Or better, does not refer at all and is a true word from the [...]
We sometimes encounter strange trademark applications in our daily brand practice. We have never seen this one before: a three-dimensional trademark in the form of a bag of money. This mark has been filed in the EU for alcoholic beverages. [...]
Sometimes it is worthwhile to appeal a decision. A recent example is the opposition that Beats had filed against a D logo for identical products. In the first instance, Beats lost the opposition case: EUIPO did not find that the [...]
To be distinctive as a brand it is no longer limited to a remarkable brand or a nice logo. The design of a store or restaurant can also be distinctive. Certainly, with restaurants and clubs, distinctive concepts have been used [...]