/Arnaud Bos
Arnaud Bos

About Arnaud Bos

“Trademark protection gives freedom to do business.” LEARN MORE ABOUT ARNAUD

The portrait of Charlie Chaplin


We recently discussed trademark rights that you can claim on a portrait. In practice, in most cases only the portraits of famous people have a brand function. We recently saw two applications in the European trademark register that are a [...]

The portrait of Charlie Chaplin2019-11-13T17:28:34+01:00

Champagne and art


Champagne and art, a wonderful combination. But can you portray a bottle of Moët champagne in a work of art? Or can Moët successfully invoke its trademark right to prevent this? The Benelux Court of Justice had to consider this [...]

Champagne and art2019-10-31T12:22:33+01:00

Your robot lookalike


According to a Dutch newspaper, British robot maker Geomiq is looking for someone who wants to transfer the right to his portrait. Geomiq wants to use this portrait as a face for their care robots. The company offers good money. [...]

Your robot lookalike2019-10-30T09:42:28+01:00

Helly’s position


With trademark agencies, wordmarks and logos are welcome guests. These trademarks are generally accepted unless they have distinctiveness issues. Signs that are less traditional, on the other hand, have a much harder time. A color mark, a sound, films and [...]

Helly’s position2019-10-18T09:53:20+01:00



For an interesting opposition case, we are traveling to Italy this week where Apple has filed an opposition against an application of the trademark Pineapple. Although both pineapple and apples are fruit names and are part of a healthy diet, [...]


A brick in the design wall


In addition to registering words, logos and slogans as a trademark, you can also protect a design as a model. Because companies are increasingly distinguishing themselves in terms of packaging and product design, design protection is gaining popularity. In fact, [...]

A brick in the design wall2019-10-14T11:00:26+01:00

Bixby, Samsung’s new trademark


Bixby, that's the name of Samsung's virtual assistant. Bixby is not just another name chosen by Samsung. A whole process has probably preceded this. For these types of projects, a name creation agency is often called in to propose a [...]

Bixby, Samsung’s new trademark2019-09-18T08:27:42+01:00

Driving backwards


In France there seems to have been a battle between namesakes for some time. On the one hand Peugeot from the cars and on the other hand Peugeot from the family Peugeot, according to Wikipedia a conglomerate of companies in [...]

Driving backwards2019-09-18T08:16:47+01:00

What’s in a logo


Although a consumer, when seeing a brand, focuses mostly on words, graphic elements (including colors) will help make a brand recognizable. A red can with white italic letters? You immediately think of Coca-Cola. In most cases, registering a logo as [...]

What’s in a logo2019-09-16T10:33:19+01:00



This week we saw in the news that Versace made a sensitive product mistake: cities are listed on a t-shirt with the country behind it. This t-shirt led to a fuss in China when it became clear that Hong Kong [...]

This website uses cookies and third party services. Read our privacy- and cookie statement. Ok