What is the connection between an energy drink and a jacket? At first glance, not much. But if the one brand moves on into the market of the other, problems will arise. That was precisely the issue with the energy [...]
With some infringe matters and oppositions you immediately think: why did you even file that mark? The matter is so evident. For example, we recently noticed the opposition between Hugo Boss against Lee Boss. The logos are very similar. No [...]
We recently noticed the following application: a bottle covered in a print in the style of the Mondrian paintings in combination with the Mondrian name. This bottle directly refers to the famous painter, his style and name. Is this allowed? [...]
No Time to Die is the title of the James Bond movie that will be released in 2020. A great occasion to assess the present trademark portfolio! Probably the reason to file the famous intro of the James Bond movies, [...]
Fortnite is immensely popular and one of the most played games at the moment. It is also the (free) game that generates the most money, 1.8 billion dollars in 2019! With such a well-known brand, you could expect it to [...]
You see brands everywhere. A color, a tune and even the shape of a product can already provide brand recognition. These kinds of signs are not always perceived as trademarks, unlike a word or logo. For that reason, trademark holders [...]
In trademark law, it’s first come, first served. This principle also applies to anyone who wants to use his own name (prename or surname) as a brand. It is not that you can use Apple in commerce just because your [...]
We recently discussed trademark rights on portraits. In reality, mainly famous people’s portraits can acquire trademark rights. We have seen two applications in the European trademark register that are a good example of portrait trademarks. Charlie Chaplin's portrait has been submitted [...]
Champagne and art, a wonderful combination. But can you portray a bottle of Moët champagne in a work of art? Or can Moët successfully invoke its trademark right to prevent this? The Benelux Court of Justice had to consider this [...]
According to a Dutch newspaper, British robot maker Geomiq is looking for someone who wants to transfer the right to his portrait. Geomiq wants to use this portrait as a face for their care robots. The company offers good money. [...]