Brand mistakes are of all times. Brand names that are suitable trademarks in one country can have a funny or negative meaning in another. For example, Fiat Uno means Fiat Crock in Finnish and the denim mark Kut has a [...]
An application of the trademark BRUGSE BEER caused quite a stir in beer country: this application was faced with not one but two oppositions. The first opposition was based on the trademark BRUGS from the Alken-Maes Brewery. The second was [...]
Registering your brand for many products and services is especially important for major brands. That way you don't have to file a new brand every time there is a brand extension. It is also easier for you to act against [...]
Image and sound play a major role in today's world. Just watching a movie has never been easier. It is therefore not surprising that brands want to distinguish themselves by moving images and their own sound mark. Audi even has [...]
Jack Daniel’s, the famous whiskey, does not like Jack David. Jack Daniel’s files an opposition against the European application based on taking unfair advantage / being detrimental to the reputation of the brand. The risk of confusion is invoked as [...]
When someone is not happy with a trademark application, in most cases an objection will follow during the application procedure. In most countries, the person can also use an opposition procedure. Once the trademark has been registered, an objection can [...]
Since last year, it is possible in the Benelux to file cancellation actions against (registered) trademarks. A huge extension of the possibilities of a trademark owner, this sometimes prevents court actions. Like in the EU, you can file revocation actions [...]
Sometimes there is some confusion about the registration of existing words. Especially in trademark conflicts. People wonder why words as Apple and Puma can be claimed. These are general words right? As long as the words are not descriptive, existing [...]
Finding an available trademark is a big hurdle for many companies. The first step is conducting availability searches. For this reason Knijff developed Multisearch®, availability searches conducted by local agents but all in one format and with an overall opinion. [...]
Generally speaking, the title of a book cannot be a trademark, after all, the title is part of the product and has no function as a trademark. Because books sometimes form the basis for a blog, television program, etc., you [...]