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Arnaud Bos

About Arnaud Bos

“Trademark protection gives freedom to do business.” LEARN MORE ABOUT ARNAUD

Marshall mashup


A word mark gives the widest protection on a word, this while a logo protects a graphic element or the combination of a word in a special font or with graphic elements. In most cases it is advisable to protect [...]

Marshall mashup2018-10-29T14:51:32+00:00

Think different slogan cancelled


The trademark registration of the iconic slogan 'Think different' by Apple has been cancelled by the EUIPO. The European trademark office came to this decision after a cancellation action filed by Swatch AG. The ground for decision was the non-use [...]

Think different slogan cancelled2018-09-12T09:17:24+00:00

Not so single Pringles


In the supermarket you will find a whole trademark world: You have the premium brands; they have a huge reputation and are well-known. You also have the brands of the supermarket itself (the household brands): good quality but the price [...]

Not so single Pringles2018-09-05T12:01:23+00:00

Trademarks & Japan


This holiday we have experienced the intriguing consumer market of Japan up close. This yields a number of notable features. First of all, consumers in Japan are fond of different tastes and brand variations. The more the better. There are [...]

Trademarks & Japan2018-08-29T13:33:11+00:00

Kim Kardashian’s copy?


The life of a superstar is often under a magnifying glass: everything that the star does is news. The new perfume line by Kim Kardashian is no exception, it received worldwide attention. One company was not so happy with the [...]

Kim Kardashian’s copy?2018-07-25T12:06:00+00:00

Lil distinctive


One of the advantages of Spotify is that they provide us a worldwide database of all names of bands and artists. Spotify recently did a search as to artists with Lil in their names. This resulted in a list of [...]

Lil distinctive2018-07-17T17:18:07+00:00

Rebranding – the movie


A change in a corporate identity often also results in a new logo. However, changing a logo often has consequences for your trademark rights. What should you pay attention to when rebranding? In the video below we explain briefly which [...]

Rebranding – the movie2018-07-10T16:49:09+00:00

Jacobs’ Tale


Douwe Egberts is a well-known coffee brand in the Netherlands but also known for various products in other countries. The owner of Douwe Egberts is the company Jacobs Douwe Egberts, which is the result of the merger between Douwe Egberts [...]

Jacobs’ Tale2018-07-03T17:17:37+00:00

Fidget spinner spins around


Especially in the world of toys, trends and hypes come and go very fast. Suddenly everyone wants to make loom bands, or Pokemon is a huge hit. As a manufacturer or store you have to deal with this. One of [...]

Fidget spinner spins around2018-06-27T12:18:53+00:00

Who’s the boss?


The owner of the trademark rights is the person who has the power in his hands. This is especially important in cases of a fight between parties within a corporation. Of course, this sounds logical, but if you just see [...]

Who’s the boss?2018-06-20T15:13:45+00:00
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