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Bruges Beer Battle


An application of the trademark BRUGSE BEER caused quite a stir in beer country: this application was faced with not one but two oppositions. The first opposition was based on the trademark BRUGS from the Alken-Maes Brewery. The second was [...]

Bruges Beer Battle2019-07-16T11:43:23+02:00

Boss loss


Registering your brand for many products and services is especially important for major brands. That way you don't have to file a new brand every time there is a brand extension. It is also easier for you to act against [...]

Boss loss2019-07-17T08:36:14+02:00

Audi heartbeat


Image and sound play a major role in today's world. Just watching a movie has never been easier. It is therefore not surprising that brands want to distinguish themselves by moving images and their own sound mark. Audi even has [...]

Audi heartbeat2019-07-17T08:17:55+02:00

Double Jack


Jack Daniel’s, the famous whiskey, does not like Jack David. Jack Daniel’s files an opposition against the European application based on taking unfair advantage / being detrimental to the reputation of the brand. The risk of confusion is invoked as [...]

Double Jack2019-06-20T10:13:08+02:00

Relax but be active


When someone is not happy with a trademark application, in most cases an objection will follow during the application procedure. In most countries, the person can also use an opposition procedure. Once the trademark has been registered, an objection can [...]

Relax but be active2019-06-19T08:28:05+02:00



Since last year, it is possible in the Benelux to file cancellation actions against (registered) trademarks. A huge extension of the possibilities of a trademark owner, this sometimes prevents court actions. Like in the EU, you can file revocation actions [...]

PURE DRAUGHT2019-06-19T08:19:14+02:00



Sometimes there is some confusion about the registration of existing words. Especially in trademark conflicts. People wonder why words as Apple and Puma can be claimed. These are general words right? As long as the words are not descriptive, existing [...]


A kiss against a kiss


Finding an available trademark is a big hurdle for many companies. The first step is conducting availability searches. For this reason Knijff developed Multisearch®, availability searches conducted by local agents but all in one format and with an overall opinion. [...]

A kiss against a kiss2019-05-15T09:30:15+02:00

Beam me up


Generally speaking, the title of a book cannot be a trademark, after all, the title is part of the product and has no function as a trademark. Because books sometimes form the basis for a blog, television program, etc., you [...]

Beam me up2019-05-17T14:58:48+02:00

What’s in a name?


The protection of names of famous people as a trademark is an interesting subject in trademark law. What is considered to be genuine use of a name? And who is entitled to file this trademark? You can make a distinction [...]

What’s in a name?2019-05-17T15:00:42+02:00