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Arnaud Bos

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The Italians


A strong brand is worth a "million". For this reason we always recommend choosing a brand that only indirectly refers to the qualities of the product. Or better, does not refer at all and is a true word from the [...]

The Italians2019-02-19T10:36:55+02:00

Money and booze


We sometimes encounter strange trademark applications in our daily brand practice. We have never seen this one before: a three-dimensional trademark in the form of a bag of money. This mark has been filed in the EU for alcoholic beverages. [...]

Money and booze2019-02-19T10:21:39+02:00

Beats beats the D


Sometimes it is worthwhile to appeal a decision. A recent example is the opposition that Beats had filed against a D logo for identical products. In the first instance, Beats lost the opposition case: EUIPO did not find that the [...]

Beats beats the D2019-01-22T13:29:47+02:00

Interior designing


To be distinctive as a brand it is no longer limited to a remarkable brand or a nice logo. The design of a store or restaurant can also be distinctive. Certainly, with restaurants and clubs, distinctive concepts have been used [...]

Interior designing2019-01-16T09:30:52+02:00

Three cars out


What do Bentley, Jaguar and Chevrolet have to do with each other? They are all car brands that have recently been subject to a trademark dispute in the EU. Bentley filed an opposition with the EUIPO against the Bentley application [...]

Three cars out2018-12-18T10:30:48+02:00

Give me space


As you might know, our sister company Onel trademarks filed a court suit some years ago up to the Court of Justice in order to clarify what requirements are imposed on the geographic use of a European trademark. Is it [...]

Give me space2018-12-19T11:03:01+02:00

Apple logo against apple logo


You do not have to be a trademark lawyer to realize that a logo consisting of an apple with a bite can lead to problems. This is one of the most famous logos in the world that is also actively [...]

Apple logo against apple logo2018-12-20T09:49:45+02:00

Four letter words


HEMA is a well-known convenience store in the Netherlands where you can buy products like clothing to kitchen utensils. Maybe you went into a HEMA when you visited the Netherlands (or cities as Paris where the HEMA can also be [...]

Four letter words2018-12-19T11:24:31+02:00

Wrecking ball for Miley Cyrus


Big brand problems in the European Union for the American world star Miley Cyrus. Her trademark application of MILEY CYRUS was rejected after an opposition of the company Cyrus Trademarks Limited (based upon the trademark CYRUS ) for a large [...]

Wrecking ball for Miley Cyrus2018-11-19T16:31:38+02:00

The voice of Stephen Hawking


Stephen Hawking was, no doubt, one of the greatest minds in our century. His ideas will provide inspiration for many years to come. In order to protect his name, the acting executors of the Estate of Professor Stephen Hawking applied [...]

The voice of Stephen Hawking2018-11-19T16:17:41+02:00
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