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Arnaud Bos

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“Trademark protection gives freedom to do business.” LEARN MORE ABOUT ARNAUD

Four letter words


HEMA is a well-known convenience store in the Netherlands where you can buy products like clothing to kitchen utensils. Maybe you went into a HEMA when you visited the Netherlands (or cities as Paris where the HEMA can also be [...]

Four letter words2018-12-19T11:24:31+02:00

Wrecking ball for Miley Cyrus


Big brand problems in the European Union for the American world star Miley Cyrus. Her trademark application of MILEY CYRUS was rejected after an opposition of the company Cyrus Trademarks Limited (based upon the trademark CYRUS ) for a large [...]

Wrecking ball for Miley Cyrus2018-11-19T16:31:38+02:00

The voice of Stephen Hawking


Stephen Hawking was, no doubt, one of the greatest minds in our century. His ideas will provide inspiration for many years to come. In order to protect his name, the acting executors of the Estate of Professor Stephen Hawking applied [...]

The voice of Stephen Hawking2018-11-19T16:17:41+02:00



Although surfers tend to be relaxed people, surf company BILLABONG was not pleased with the new BILLA brand that was filed in the European Union (there are limits!). Therefore, Billabong filed an opposition against this trademark. Are BILLA and BILLABONG [...]

SURF AND TURF2018-11-19T16:05:31+02:00

To play or not to play


What is the added value of a trademark specialist? Well, a lot. Of course, our opinion is coloured, but often you are better off with a clear advice or with a good defense in case of infringement matter. Trademark law [...]

To play or not to play2018-11-20T10:59:34+02:00

Red red wine


The time that a wine bottle consisted of a classic label with the name on it in ornate letters is over. There are many original wine bottles: fully coated bottles in various colors but also wines with original labels. It [...]

Red red wine2018-10-31T16:15:54+02:00

Kanye rebranded


Kanye West has "rebranded" himself as Ye. Ye had been his nickname for a while. Earlier this year he said "I believe 'ye' is the most common word in the Bible, and in the Bible it means 'you'". Since the [...]

Kanye rebranded2019-01-21T15:45:39+02:00

God against Dog


The EUIPO recently had to judge whether the European clothing brands GOD SAVE THE QUEEN and DOG SAVE THE QUEEN were confusingly similar trademarks. Whereas the visual and aural similarity heavily weigh in the assessment of similarity between trademarks, the [...]

God against Dog2018-10-29T16:14:32+02:00

Marshall mashup


A word mark gives the widest protection on a word, this while a logo protects a graphic element or the combination of a word in a special font or with graphic elements. In most cases it is advisable to protect [...]

Marshall mashup2018-10-29T14:51:32+02:00

Think different slogan cancelled


The trademark registration of the iconic slogan 'Think different' by Apple has been cancelled by the EUIPO. The European trademark office came to this decision after a cancellation action filed by Swatch AG. The ground for decision was the non-use [...]

Think different slogan cancelled2018-09-12T09:17:24+02:00
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