/Erwin Hauër
Erwin Hauër

About Erwin Hauër

“Hope is not a strategy.” LEARN MORE ABOUT ERWIN

Pure blood


In a legal battle over the name of its first SUV, Italian sports car maker Ferrari has filed a lawsuit against a tiny charity over trademarking of the Italian word for 'thoroughbred'. Ferrari, one of Italy’s most famous brands, claims [...]

Pure blood2020-02-11T09:44:59+01:00

No-Go Kart


A Japanese court fined the Japanese karting company Mari Mobility €416,000 for infringing Nintendo's copyright. The karting company offered "Mario Kart racing" in Tokyo. Customers were able to rent costumes from the company and dress up like Mario, Luigi and [...]

No-Go Kart2020-01-30T17:00:23+01:00

Red Ivy


The collection of Adidas x Ivy Park has sold very quickly. But Beyonce's line of luxury sports items such as hoodies, cycling shorts, sports bras etc. was a disappointment for many women because of the limited available sizes. Furthermore, British [...]

Red Ivy2020-01-23T10:30:12+01:00



The Chinese fast-food chain Real Kungfu has been sued by Shannon Lee, daughter of martial arts actor and kung fu legend Bruce Lee, for 27 million euros. The company has been using the image of Lee since 2004. Real Kungfu, [...]


Subaru’s Brand Mistake


If you happen to purchase Subaru's new Forrester SUV, you better hope no one asks you what kind of car you drive. The Japanese automaker's latest model, unveiled at the 2020 Singapore Motor Show, is called the Forester Ultimate Customised [...]

Subaru’s Brand Mistake2020-01-23T09:53:19+01:00



Apple removed the Rewound app from the App Store this week. The app made it possible to add the design of an iPod Classic to an iPhone. The app was well-received by users, as it was very cleverly made. However, [...]


Presidential domain name grabbers


Billionaire and Democratic presidential candidate Tom Steyer has bought the domain name keepamericagreat.com, the slogan for President Donald Trump’s 2020 campaign. Moreover, the site www.keepamericagreat.com directs users to purchase Steyer bumper stickers that read “Trump is a fraud and a [...]

Presidential domain name grabbers2020-01-16T11:36:00+01:00

Village named Asbestos changes name


The Canadian mining village of Asbestos wants to change its name. According to the mayor, the name limits the economic growth of the village. The village’s name is – obviously – linked to “asbestos”, a substance that used to be [...]

Village named Asbestos changes name2020-01-15T10:44:30+01:00

From Jay to Z


Rapper Jay-Z has sued an Australian author for trademark and copyright infringement over a children’s book. Jessica Chiha, the author of the children’s book “A B to Jay-Z” published in 2017 by her Kickstarter-funded company, has upset the rapper. Jay-Z's [...]

From Jay to Z2020-01-16T11:44:50+01:00

‘Sky’ is the limit


NASA has renamed a faraway ice planet after a major backlash over the name’s Nazi link. The farthest cosmic body ever visited by a space probe, which orbits somewhere in the Kuiper Belt, about a 1.6 billion kilometres beyond Pluto, [...]

‘Sky’ is the limit2019-12-17T15:22:24+01:00
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