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Knijff Merkenadviseurs

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So far Knijff Merkenadviseurs has created 515 blog entries.

Heavy metal trademarks

2016-11-03T10:41:43+00:00

Is a band name a trademark? Of course! The name and the logo of a band (or DJ) is recognized by the fans and has to distinguish the band or DJ from other bands. You want to hear the music [...]

Heavy metal trademarks2016-11-03T10:41:43+00:00

Gorilla trademarketing

2016-11-01T15:32:12+00:00

Donkey Kong is a world renowned gorilla from a computer game of Nintendo. And now also registered as a three-dimensional mark in the European Union. Other cartoon characters such as characters from Mario Bros have also been registered recently by [...]

Gorilla trademarketing2016-11-01T15:32:12+00:00

Love against Dove

2016-10-27T09:45:41+00:00

In trademark law, you almost never have obvious cases. Even when you think that the meaning of a trademark is well-known and/or descriptive, you have to take into consideration the knowledge of the European consumer that does not know a [...]

Love against Dove2016-10-27T09:45:41+00:00

Starbucks parody

2016-10-25T10:20:08+00:00

A trademark is a tool of communication. A name / logo gives a product or services an appearance, an identity, a personality. This appearance is formed by advertising, events and other promotional activities, plus many other aspects like the design [...]

Starbucks parody2016-10-25T10:20:08+00:00

Total similarity

2016-10-19T11:30:34+00:00

It is less common but sometimes a trademark case just deals with the similarity between logos. Logos which do not consist of word elements but just figurative elements. Those cases are always interesting. In this present case, the fight was [...]

Total similarity2016-10-19T11:30:34+00:00

Eat the 3D mark

2016-10-13T09:59:45+00:00

Eat the Ball is a new bread concept. This concept, as we read on the website of the creators, was born from the fact that there were no bread brands. Flavors yes but no brands, according to this company.  This [...]

Eat the 3D mark2016-10-13T09:59:45+00:00

Miss Belgium misses

2016-10-11T12:18:26+00:00

From the most beautiful girl in the classroom to the most beautiful in the country. Many dream of this. Hence, a good format for a miss competition with wold fame in sight! Probably, one of the reasons of the popularity [...]

Miss Belgium misses2016-10-11T12:18:26+00:00

A lonely Christmas

2016-10-06T12:28:04+00:00

A trademark must be distinctive for the goods for which it has been applied for. With the recent rules and policy regarding descriptive device trademarks in mind, you might wonder whether a trademark like NOEL (Christmas) and a Santa Claus [...]

A lonely Christmas2016-10-06T12:28:04+00:00

Bossy Boss

2016-10-04T10:08:56+00:00

There are thousands of trade names and brands that are identical to the creator or owner. Think of brands like Philips, Versace etc. As a trademark is an indication of the origin of products, using the name of the creator [...]

Bossy Boss2016-10-04T10:08:56+00:00

Lamborghini starts a bullfight

2016-09-29T10:09:22+00:00

The logo of Lamborghini is well-known, also for people who do not love well designed fast cars. This trademark is protected not only for cars but for a wide range of products, with an eye on the various merchandising that [...]

Lamborghini starts a bullfight2016-09-29T10:09:22+00:00
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