One of the biggest pitfalls of new trademarks is the requirement that a trademark must meet a certain distinctiveness. The most common refusal is that a trademark is too descriptive: it informs the consumer in a too direct way about [...]
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WhatsApp is an immensely popular program for sharing messages, photos, etc. with friends or groups. Whats up with WhatsApp? Well, WhatsApp is not so happy with the trademark WhosApp. Whose app? WhoseApp of the German company WhoseApp. WhosApp is however [...]
Maybe not quite a sophisticated drink during a trademark conference, but still, you might know Flügel, a small shot with a big party (quoting the slogan of the product). Red Bull has problems with the European trademark Flügel. But why? [...]
Some of you might know it already: our memory game called BrandBandits. A game that you can play during office hours, because it is all about trademarks: checking whether your memory is ok and, more importantly, whether your trademark assessment [...]
Sometimes we see trademark cases and we think "really"? Does the applicant really thought he could getting away with an application like this? Or did the applicant not have any clue? Probably Paul Frank, godfather of Julius the Monkey, thought [...]
Everyone knows donuts: a sweet roll with a hole in the middle. Everyone? No, not everyone. In Spain 99.7% think of Panrico Donuts, a brand for, yes, donuts. Strange? Well, it happens sometimes that a generic name in one country [...]
In no time, Airbnb has become a world famous company. The idea of a marketplace for short rentals of apartments is not unique, but the ease of use and the thousands of people in each town that offer their home [...]
The Dutch Advertising Code applies to all advertising. Advertising should comply with the code, which means for example that advertising must not be misleading. In other words, the advertisement must not create the impression that the buyer gets something while [...]
Will Apple and Swatch ever be friends again? The fight between the two began when Apple announced the iWatch. Swatch had already registered the trademark iSwatch and feared confusion between the marks. Ultimately, Apple chose a different name, namely Apple [...]
A reversed Volkswagen logo led to angry faces in Wolfsburg. Was the logo Main Auto Wheels (as shown under) not too similar to the famous Volkswagen logo? No, said the Opposition Division of the EUIPO. Volkswagen appealed but the Board [...]