Brand it like Beckham

brand it like beckhamVictoria Beckham has turned her daughter into a trademark for make-up, toys and clothing at just five years old.

Harper, the daughter of David and Victoria Beckham, does not have a career of her own. Obviously. She’s just five years old. But this has not stopped Harper’s mother to trademark her daughter’s name.

The former ‘Posh Spice’ has registered her daughter’s name for use in a range of branded products, including make-up, toys and clothing. But also for use in the entertainment industry.

Mrs. Beckham had already trademarked the names of sons Brooklyn, Romeo and Cruz at the UK’s Intellectual Property Office and the EU Intellectual Property Office.

But if you think being branded at merely five years old is early: Beyoncé had trademarked her daughter’s name when she was still a baby.

Source: Daily Mail

Erwin Hauër

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