MarkMatters.com reported ealier on Graham Smith’s project “Brand revsion“: sometimes a brand is so strong that you will even recognize it when the brand is mixed with another brand, or even with the brand of the competitor.
A similar initiative is shown by Stefan Asafti: Brandversations. Asafti has switched the slogans of the brands amongst themselves. He states that the goal of this is “to give them further meaning and to create a sort of a confusion. It is surprising how logos can influence other logos. The truth is that each pair of rivals has something in common, that something which has helped them to build one identity upon the other, this way becoming the biggest brands.”