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//Brick by brick

Brick by brick

Toy brick maker Lego has won another case against imitators in China, where copies of its colorful plastic toy bricks and figures have been a recurring problem.

Last year, in a landmark case, Lego succeeded for the first time in a copyright competition case in China, where it is aiming to get a bigger slice of the $31 billion toys and games market. “We believe these decisions are well-founded in the facts and the law, and clearly demonstrate the continued efforts of Chinese authorities to protect intellectual property”, a Lego spokesmen said.

A Chinese District Court ruled that four companies had “infringed multiple copyrights of the Lego Group and conducted acts of unfair competition by producing and distributing Lepin building sets”, and ordered the companies to immediately cease “producing, selling, exhibiting or in any way promoting the infringing products”. Lego will receive around USD 649.735.

Last year, the Beijing Higher Court passed a ruling that recognized the Lego logo and name in Chinese as “well-known” trademarks in China, putting the toymaker in a better position to act against infringement of its trademarks.

Source: Japan Times

Erwin Hauër

“Hope is not a strategy.”

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