The Chinese fast-food chain Real Kungfu has been sued by Shannon Lee, daughter of martial arts actor and kung fu legend Bruce Lee, for 27 million euros. The company has been using the image of Lee since 2004. Real Kungfu, [...]


No kill for Fortnite


Fortnite is immensely popular and one of the most played games at the moment. It is also the (free) game that generates the most money, 1.8 billion dollars in 2019! With such a well-known brand, you could expect it to [...]

No kill for Fortnite2020-01-16T11:50:53+01:00

Forbes versus Forbes


In trademark law, it’s first come, first served. This principle also applies to anyone who wants to use his own name (prename or surname) as a brand. It is not that you can use Apple in commerce just because your [...]

Forbes versus Forbes2019-12-17T15:25:57+01:00

Not livin’ it up at the Hotel California


Rock band The Eagles are suing a hotel over its name. The Eagles, perhaps best known for the 1976 classic "Hotel California" acquired the trademark for the name 'Hotel California' in the late 1970s. The hotel in question opened in [...]

Not livin’ it up at the Hotel California2019-11-26T14:08:50+01:00

Copy as you are (2)


A California federal court recently ruled in favour of the grunge band Nirvana in an ongoing case against fashion label Marc Jacobs. In December 2018 Nirvana filed a copyright infringement lawsuit against Marc Jacobs for stealing its iconic yellow and [...]

Copy as you are (2)2019-11-26T14:03:19+01:00

Don’t mess with the Escobar-brand


If there’s one person whose intellectual property you don’t wanna mess with, it’s Roberto De Jesus Escobar Gaviria, the brother of the now-late drug overlord Pablo Escobar. Escobar Inc, the self-proclaimed rightful owner of the Pablo Escobar trademark, has won [...]

Don’t mess with the Escobar-brand2019-11-26T14:00:23+01:00

Champagne and art


Champagne and art, a wonderful combination. But can you portray a bottle of Moët champagne in a work of art? Or can Moët successfully invoke its trademark right to prevent this? The Benelux Court of Justice had to consider this [...]

Champagne and art2019-11-28T14:07:44+01:00

Kim against KKW


Late August, reality star Kim Kardashian West filed an opposition at the U.S. Patent and Trademark Office (USPTO) opposing a Chinese company’s trademark registration for the initials ‘KKW’. The trademark was applied for products including boom boxes, mobile phone cases, [...]

Kim against KKW2019-11-26T13:43:08+01:00



For an interesting opposition case, we are traveling to Italy this week where Apple has filed an opposition against an application of the trademark Pineapple. Although both pineapple and apples are fruit names and are part of a healthy diet, [...]


Cuban All Stars


After the summer holidays, our trademark attorneys return back to their desks, doing what they do best: assisting client with all their trademark issues. But not before they have shared their holiday stories and their holiday infringements. Today a clear one: [...]

Cuban All Stars2019-09-19T13:28:16+01:00
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