Corona virus hits restaurant brand


Sometimes a world event can negatively affect your brand. The beer brand “Corona” is obviously not happy with whoever named COVID-19 the “Corona” virus. The same is true for a Chinese restaurant in Canada that faces a backlash because of [...]

Corona virus hits restaurant brand2020-04-15T08:21:08+02:00

A coat full of energy


What is the connection between an energy drink and a jacket? At first glance, not much. But if the one brand moves on into the market of the other, problems will arise. That was precisely the issue with the energy [...]

A coat full of energy2020-04-15T08:22:14+02:00

Pure blood


In a legal battle over the name of its first SUV, Italian sports car maker Ferrari has filed a lawsuit against a tiny charity over trademarking of the Italian word for “thoroughbred”. Ferrari, one of Italy’s most famous brands, claims [...]

Pure blood2020-02-26T09:12:56+01:00

Boss is the boss


With some infringe matters and oppositions you immediately think: why did you even file that mark? The matter is so evident. For example, we recently noticed the opposition between Hugo Boss against Lee Boss. The logos are very similar. No [...]

Boss is the boss2020-02-06T16:52:18+01:00

Boogie woogie brand


We recently noticed the following application: a bottle covered in a print in the style of the Mondrian paintings in combination with the Mondrian name. This bottle directly refers to the famous painter, his style and name. Is this allowed? [...]

Boogie woogie brand2020-02-26T08:56:03+01:00



The Chinese fast-food chain Real Kungfu has been sued by Shannon Lee, daughter of martial arts actor and kung fu legend Bruce Lee, for 27 million euros. The company has been using the image of Lee since 2004. Real Kungfu, [...]


No kill for Fortnite


Fortnite is immensely popular and one of the most played games at the moment. It is also the (free) game that generates the most money, 1.8 billion dollars in 2019! With such a well-known brand, you could expect it to [...]

No kill for Fortnite2020-01-16T11:50:53+01:00

Forbes versus Forbes


In trademark law, it’s first come, first served. This principle also applies to anyone who wants to use his own name (prename or surname) as a brand. It is not that you can use Apple in commerce just because your [...]

Forbes versus Forbes2019-12-17T15:25:57+01:00

Not livin’ it up at the Hotel California


Rock band The Eagles are suing a hotel over its name. The Eagles, perhaps best known for the 1976 classic "Hotel California" acquired the trademark for the name 'Hotel California' in the late 1970s. The hotel in question opened in [...]

Not livin’ it up at the Hotel California2019-11-26T14:08:50+01:00

Copy as you are (2)


A California federal court recently ruled in favour of the grunge band Nirvana in an ongoing case against fashion label Marc Jacobs. In December 2018 Nirvana filed a copyright infringement lawsuit against Marc Jacobs for stealing its iconic yellow and [...]

Copy as you are (2)2019-11-26T14:03:19+01:00
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