The Covid-19 crisis brings out the best in people. Following a shortage of hand sanitiser and disinfectant, Bavaria, a Dutch brewer based in Noord-Brabant, has started producing its own beer companies to produce disinfectant. Early last week, brewers were approached [...]
Not only people are social distancing, but brands are also doing it too: McDonald's, Coca-Cola, Audi and Volkswagen are just a few of the corporate conglomerates that are interpreting "social distancing" with logo redesigns. The term has become "trending" recently [...]
The collection of adidas x Ivy Park has sold out very quickly. Nevertheless did Beyonce’s line of luxury sports items such as hoodies, cycling shorts and sports bras, turn out to be a disappointment for the more curvy customers due [...]
The Canadian mining village of Asbestos wants to change its name. According to the mayor, the name limits the economic growth of the village. The village’s name is – obviously – linked to “asbestos”, a substance that used to be [...]
NASA has renamed a faraway ice planet after a major backlash over the name’s Nazi link. The farthest cosmic body ever visited by a space probe, which orbits somewhere in the Kuiper Belt, about a 1.6 billion kilometres beyond Pluto, [...]
What if you strip a brand of its most iconic features: its logo, its distinctive packaging, its colour? Will it still be recognized as the famous brand that we all know? Or will all brands sort of blend together? Designer [...]
McDonald's in Portugal has apologized for the marketing slogan "Sundae Bloody Sundae" in his Halloween campaign. Many people reacted furiously to the slogan that refers to one of the bloodiest days during 'The Troubles" in Northern Ireland. The term 'Bloody [...]
China and the protection of intellectual property; it has not proven to be the best combination in recent years. Piracy and poor enforcement of rules have been seldom an exception. But, as the Chinese are now saying, things are improving. [...]
You almost couldn't have missed it: the new iPhone 11 is out. And it's packed with new features. Features that Apple is keen on trademarking. Like the new "slofie" feature. A "slofie" is Apple's name for making a selfie video [...]