Normally, as a car manufacturer you don't want to be associated with alcohol, because you don't drink and drive. But then you don't know Elon Musk. What seemingly started as a joke appears to become reality when Tesla filed for a [...]
Stephen Hawking was, no doubt, one of the greatest minds in our century. His ideas will provide inspiration for many years to come. In order to protect his name, the acting executors of the Estate of Professor Stephen Hawking applied [...]
Fashion brand Lacoste has taken Dutch retailer Hema to court, because the store sells children's clothes with a crocodile on it. And the crocodile belongs to Lacoste, Lacoste claims. The French iconic trademark is eager to attach crocodile logo's used by [...]
What is the added value of a trademark specialist? Well, a lot. Of course, our opinion is coloured, but often you are better off with a clear advice or with a good defense in case of infringement matter. Trademark law [...]
The time that a wine bottle consisted of a classic label with the name on it in ornate letters is over. There are many original wine bottles: fully coated bottles in various colors but also wines with original labels. It [...]
A local talent contest called "Sinatra Idol" has to change its name, after receiving a cease and desist letter over copyright infringement from the hit show "American Idol." The annual show in Hoboken, New Jersey (USA) had been hosted in [...]
Kanye West has "rebranded" himself as Ye. Ye had been his nickname for a while. Earlier this year he said "I believe 'ye' is the most common word in the Bible, and in the Bible it means 'you'". Since the [...]
EasyJet founder Stelios Haji-Iounnou takes Netflix to court. The airline tycoon claims Netflix is infringing its European trademarks with its Easy comedy series. Haji-Iounnou believes there are more and more "brand thieves" trying to "hitchhike" on his company's goodwill. By [...]
The EUIPO recently had to judge whether the European clothing brands GOD SAVE THE QUEEN and DOG SAVE THE QUEEN were confusingly similar trademarks. Whereas the visual and aural similarity heavily weigh in the assessment of similarity between trademarks, the [...]
A word mark gives the widest protection on a word, this while a logo protects a graphic element or the combination of a word in a special font or with graphic elements. In most cases it is advisable to protect [...]