The Walt Disney Co. is having legal troubles over the phrase "Hakuna Matata" from the movie The Lion King. The entertainment giant is under siege over the Swahili phrase that means "no worries". More than 180,000 people have signed an [...]
We came across a remarkable application in the European trademark register: the "Cocinelle" or "Deux Chevaux" of Citroën. This famous classic has been requested as a three-dimensional trademark for a wide range of products (from tableware to furniture and from [...]
A strong brand is worth a "million". For this reason we always recommend choosing a brand that only indirectly refers to the qualities of the product. Or better, does not refer at all and is a true word from the [...]
FC Barcelona has filed a lawsuit against the Turkish company 'Barca textile', stating that the company is using the name Barca for commercial purposes. The Spanish top football club is also known by the name 'Barça'. Barca Textile has started [...]
Fast food chain McDonald's has lost its exclusive right to the Big Mac trademark in the European Union following a request from its Irish rival Supermac with the European Intellectual Property Office (EUIPO). The EUIPO ruled that McDonald's lost its [...]
We sometimes encounter strange trademark applications in our daily brand practice. We have never seen this one before: a three-dimensional trademark in the form of a bag of money. This mark has been filed in the EU for alcoholic beverages. [...]
According to the iconic shoes manufacturer Vans, Irish clothing chain Primark has copied two of its famous sneakers. A US court may look into the case. Vans filed a complaint with the New York court earlier this month. The Americans [...]
To be distinctive as a brand it is no longer limited to a remarkable brand or a nice logo. The design of a store or restaurant can also be distinctive. Certainly, with restaurants and clubs, distinctive concepts have been used [...]
Normally, as a car manufacturer you don't want to be associated with alcohol, because you don't drink and drive. But then you don't know Elon Musk. What seemingly started as a joke appears to become reality when Tesla filed for a [...]
Stephen Hawking was, no doubt, one of the greatest minds in our century. His ideas will provide inspiration for many years to come. In order to protect his name, the acting executors of the Estate of Professor Stephen Hawking applied [...]