We talked earlier about the trademark ICELAND from Iceland Foods. Can such a geographical indication be a trademark? No, according to the Icelandic government who filed a cancellation action against the European registration ICELAND from Iceland Foods. And now there [...]
Although a consumer pays particular attention to words, many consumers also recognize brands by a logo or colors. And that is especially true if the logo in question is well-known. To protect the distinctiveness of a logo, it is useful [...]
The Big Green Egg is the company that produces Big Green Egg, an outdoor cooking appliance that allows you to bake, grill, stew and dry. Big Green Egg is a popular product with BBQ specialists. The popularity (and high price) [...]
Louboutin's red sole has enabled Louboutin to amass trademark rights around the world. The luxury brand has recently been victorious in its attempts to protect the red sole as a trademark. This has caught the eye of a fellow footwear [...]
The Walt Disney Co. is having legal troubles over the phrase "Hakuna Matata" from the movie The Lion King. The entertainment giant is under siege over the Swahili phrase that means "no worries". More than 180,000 people have signed an [...]
We came across a remarkable application in the European trademark register: the "Cocinelle" or "Deux Chevaux" of Citroën. This famous classic has been requested as a three-dimensional trademark for a wide range of products (from tableware to furniture and from [...]
A strong brand is worth a "million". For this reason we always recommend choosing a brand that only indirectly refers to the qualities of the product. Or better, does not refer at all and is a true word from the [...]
FC Barcelona has filed a lawsuit against the Turkish company 'Barca textile', stating that the company is using the name Barca for commercial purposes. The Spanish top football club is also known by the name 'Barça'. Barca Textile has started [...]
Fast food chain McDonald's has lost its exclusive right to the Big Mac trademark in the European Union following a request from its Irish rival Supermac with the European Intellectual Property Office (EUIPO). The EUIPO ruled that McDonald's lost its [...]
We sometimes encounter strange trademark applications in our daily brand practice. We have never seen this one before: a three-dimensional trademark in the form of a bag of money. This mark has been filed in the EU for alcoholic beverages. [...]