Brand mistakes are of all times. Brand names that are suitable trademarks in one country can have a funny or negative meaning in another. For example, Fiat Uno means Fiat Crock in Finnish and the denim mark Kut has a [...]
Kim Kardashian is being forced to change the name of her shapewear line after backlash from fans, who called her out for trying to trademark it. Kardashian‘s new shapewear line was initially named "Kimono", alluding to her first name 'Kim'. [...]
Image and sound play a major role in today's world. Just watching a movie has never been easier. It is therefore not surprising that brands want to distinguish themselves by moving images and their own sound mark. Audi even has [...]
Hard rock band Iron Maiden has launched a USD 2.000.000 trademark suit against the makers of video game Ion Maiden. According to the band, the game’s title causes confusion among customers through its near-identical appearance to the Iron Maiden trademark, [...]
We talked earlier about the trademark ICELAND from Iceland Foods. Can such a geographical indication be a trademark? No, according to the Icelandic government who filed a cancellation action against the European registration ICELAND from Iceland Foods. And now there [...]
Although a consumer pays particular attention to words, many consumers also recognize brands by a logo or colors. And that is especially true if the logo in question is well-known. To protect the distinctiveness of a logo, it is useful [...]
Louboutin's red sole has enabled Louboutin to amass trademark rights around the world. The luxury brand has recently been victorious in its attempts to protect the red sole as a trademark. This has caught the eye of a fellow footwear [...]
The Walt Disney Co. is having legal troubles over the phrase "Hakuna Matata" from the movie The Lion King. The entertainment giant is under siege over the Swahili phrase that means "no worries". More than 180,000 people have signed an [...]
We came across a remarkable application in the European trademark register: the "Cocinelle" or "Deux Chevaux" of Citroën. This famous classic has been requested as a three-dimensional trademark for a wide range of products (from tableware to furniture and from [...]
A strong brand is worth a "million". For this reason we always recommend choosing a brand that only indirectly refers to the qualities of the product. Or better, does not refer at all and is a true word from the [...]