Bad Peppie!
Erwin Hauër2019-09-19T13:28:55+02:00Sometimes you see a product and you can’t quite put your finger on it what’s wrong. It looks like a product you know. It is the name? Is it the colour? Then it hits you. It’s the font! It may be [...]
Bixby, Samsung’s new trademark
Arnaud Bos2019-09-18T08:27:42+02:00Bixby, that's the name of Samsung's virtual assistant. Bixby is not just another name chosen by Samsung. A whole process has probably preceded this. For these types of projects, a name creation agency is often called in to propose a [...]
MacOw!
Arnaud Bos2019-08-22T10:57:11+02:00This week we saw in the news that Versace made a sensitive product mistake: cities are listed on a t-shirt with the country behind it. This t-shirt led to a fuss in China when it became clear that Hong Kong [...]
A hole in a cheese
Arnaud Bos2019-08-20T11:51:43+02:00People who love Italian cuisine a lot and therefore often use Parmesan cheese will probably be familiar with Grana Padano. This is a cheese that resemble Parmesan cheese but does not come from the Parma area but northern Italy. Since [...]
Brand “mistake” Jaguar Land Rover
Arnaud Bos2019-07-18T16:41:11+02:00Brand mistakes are of all times. Brand names that are suitable trademarks in one country can have a funny or negative meaning in another. For example, Fiat Uno means Fiat Crock in Finnish and the denim mark Kut has a [...]
Kim-oh-no!
Erwin Hauër2019-07-17T08:56:25+02:00Kim Kardashian is being forced to change the name of her shapewear line after backlash from fans, who called her out for trying to trademark it. Kardashian‘s new shapewear line was initially named "Kimono", alluding to her first name 'Kim'. [...]
Audi heartbeat
Arnaud Bos2019-07-17T08:17:55+02:00Image and sound play a major role in today's world. Just watching a movie has never been easier. It is therefore not surprising that brands want to distinguish themselves by moving images and their own sound mark. Audi even has [...]
Wrath of the Maiden
Erwin Hauër2019-06-19T08:23:47+02:00Hard rock band Iron Maiden has launched a USD 2.000.000 trademark suit against the makers of video game Ion Maiden. According to the band, the game’s title causes confusion among customers through its near-identical appearance to the Iron Maiden trademark, [...]
Iceland. The country? (4)
Arnaud Bos2019-04-16T10:38:03+02:00We talked earlier about the trademark ICELAND from Iceland Foods. Can such a geographical indication be a trademark? No, according to the Icelandic government who filed a cancellation action against the European registration ICELAND from Iceland Foods. And now there [...]
Tommy prevails in case against copycat logo
Arnaud Bos2019-04-16T16:12:14+02:00Although a consumer pays particular attention to words, many consumers also recognize brands by a logo or colors. And that is especially true if the logo in question is well-known. To protect the distinctiveness of a logo, it is useful [...]