Chanel, no. 2

indexLike in other countries, new parents in the Netherlands love to give their children a name inspired by a trademark. So, there are now babies called Bentley, Chevy, Davidson, Diesel, Joulz and Leonidas. The baby name Theflonh might however be an unfortunate coincidence.

It often feels that you own your name. However, it is still one of the biggest misconceptions that you always can use your own name in a commercial way, like as a company name or as a trademark.

This was probably a shock for the woman whose first name was Chanel. She named her beauty salon Chanel’s Salon, of course, not the most smart name. Chanel went to court and now Chanel’s Salon agreed to cease the use of this name. With one exception, Chanel may use her name in a non-commercial way.

Source: Bloomberg, Lady Geek

Arnaud Bos

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