It’s a trend of recent times: football players and other athletes distinguish themselves by remarkable cheer movements, poses etc. And also a trend lately, these movements are registered as a trademark.
Gareth Bale is a football player, member of the Tottenham Hotspur team. If he scores he makes a gesture with his hands forming a heart. This gesture has now been filed as a trademark in the European Union and the UK. In the middle of the gesture the trademark shows 11, the number of Gareth Bale. The trademark is filed for jewelry, bags and clothing.
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“Trademark protection gives freedom to do business.”