Fashion brand Louis Vuitton is suing a Korean Fried Chicken Restaurant for trademark infringement. Yes, a Korean Fried Chicken Restaurant.
Question: What does “tongdak” mean in Korean? Anyone? Answer: it means “whole chicken”. That’s why a Korean restaurant owner thought it was funny to brand his chicken: “Louis Vuitton Dak”. Ton-Dak. Get it?
The restaurant owner also created a logo for his designer chicken restaurant that bears a striking resemblance to the French fashion house’s signature monogram. Not surprisingly, Louis Vuitton was not amused and sent the restaurant a cease-and-desist letter.
Following the letter, the owner changed the name to “chaLouisvui tondak” claiming the new name was different enough. But a South Korean court disagreed: it fined the restaurant owner $12,500 for not complying with the earlier cease-and-desist letter.
Well… this came as no surprise.
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