Chicken Cease and Desist

Chicken Cease and DesistWhen launching a new brand a search on the availability is very important. If the trademark is not available then you can avoid problems by choosing for a different trademark or changing the name or logo.

However, it often happens that a brand is encountering trademark problems. Like the American company South Philly Cheese steaks & Fries who received a cease and desist letter from a different company who objected to the use of the name “Chick Philly”. This name was launched by South Philly Cheese steaks & Fries in April for one of their sandwiches.

Setbacks and barriers feed creativity, like in this case: the sandwich got a new name, namely Chicken Cease and Desist. The packaging is even more original: it consists the Cease and Desist letter as received by South Philly Cheese steaks & Fries!

Source: Restaurant News

Chicken Cease and Desist

Arnaud Bos

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