A court in Tel Aviv has allowed a coffee competitor to continue running its ads against Nespresso, using a lookalike to make fun of George Clooney.
The Israeli court turned down Nespresso’s request for a restraining order against the commercials promoting Espresso Club, which makes its own coffee machines and capsules.
Espresso Club is aiming at a different clientele, one looking to save money and not impressed by the “high status” image of Nespresso and Clooney, the court says.
Another remarkable thing: the court also ruled that Clooney’s image is not protected by intellectual property law. Otherwise his image would belong solely to the company and he would be unable to advertise any other products. Well, that’s something we can debate about for a few days.