Colder than ice

If you thought ice-cream was cold, you never heard of liquid-nitrogen ice cream. Liquid-nitrogen ice cream shops are popping up everywhere, especially in the US. With so many sci-fi dessert makers opening shop, a trademark infringement case is bound to happen.
And indeed. Two ice cream shops specializing in the cutting-edge procedure of making liquid-nitrogen ice cream have clashed. The dessert is made by adding liquid nitrogen to a melted ice cream, and churning it all together to create the familiar thick, creamy texture in minutes.
Just days after opening ice cream parlour Lab-321° is facing a trademark infringement suit from the Williamsburg-based -321° Ice Cream Shop. The allegations: theft of name and logo.
Allen Ruan, co-founder of -321° Ice Cream Shop explains: “The logo, and the name “-321°” are in the process of being registered, but we also have the right to first use in commerce.” It is causing confusion, Ruan continues: “We have customers asking us if Lab-321° is our second shop.”
Lab-321° on the other and insists its concept has nothing to do with Ruan’s: “We have our own trademark, we don’t sell the same thing.”
Moreover, the term ‘-321°’ simply comes from the fact that nitrogen becomes liquid at that temperature.
The ice cream may be cold, but tempers are heating up quickly in this case. To be continued…

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Erwin Hauër

“Hope is not a strategy.”



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