We already informed you about Knijff’s 25th anniversary. This is for us a great opportunity to introduce our new corporate identity. An identity that reflects who we are now, and also what we stand for.
We think that our new corporate identity is dynamic, striking and fresh. It symbolises our diverse client base and the trademarks we are proud to monitor and protect on behalf of our clients. MarkMatters will be refreshed in the near future, we will keep you posted!
Besides a trademark registration of the new logo and device element, we also have filed these elements as European designs! A design registration also applies to graphics and gives an interesting additional protection. For example, no specification of products and services is needed with a design application. Therefore, the design is protected against other graphics applied on all other kind of products. Moreover, the use requirements do not apply. Quite interesting extra protection!
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“Trademark protection gives freedom to do business.”